According to a report, around 68% of consumers judge the quality of a business based on its signage. This statistic underscores the critical role that business signs play in shaping first impressions, influencing buying decisions, and ultimately driving sales.

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But here&#;s a kicker: With so many signage types available in the market, choosing the right one for your business can be daunting. Well, don&#;t worry &#; we&#;re here to guide you.

That said, let&#;s explore:

• Different types of signage for businesses and events.
• Practical guidelines for selecting the right business signage.
• Case studies highlighting effective business sign applications.
• Top recommendations for suppliers specializing in signage solutions.

Let&#;s get started.

5 Major Benefits of Signage for Businesses

According to a study, more than 25% of companies in the US prioritize high-quality signage. Wondering why? Well, it&#;s because of these benefits:

• Enhanced brand exposure: Signage serves as a continuous marketing tool, ensuring that a business remains visible 24/7. Well-designed signs can significantly enhance brand exposure by presenting the brand&#;s logo, colors, and messaging consistently to the public.
• Cost-effectiveness: Compared to other marketing mediums, signage is a one-time investment that offers long-term exposure. It eliminates the recurring costs associated with digital or print advertising, providing a cost-efficient method to convey your message and reach a broader audience.
• Operational efficiency: Well-designed signage can streamline business operations by guiding customers within the premises, reducing the need for staff assistance. This improves the customer experience by facilitating easy navigation and promoting self-service.
• Attract new customers: For businesses, high-quality signage acts as a magnet, attracting new customers. As per a study, around 68% of consumers reported buying a product or service due to a visually appealing sign.

Primary Group of Signage

Primary signage acts as the main identifier for a business, capturing the attention of both motorized and pedestrian traffic.

The primary sign types are as follows:

1. Outdoor signage

As the name suggests, outdoor or exterior signage is strategically positioned in outdoor spaces to attract attention and convey information to passersby. This type of signage is typically durable and weather-resistant to withstand harsh weather conditions.

• Ideal for: Outdoor signage is particularly beneficial for industries that rely on foot traffic and visibility to attract customers. These include:
  • Retail stores
  • Restaurants
  • Hotels
  • Entertainment venues
  • Real estate agencies
• Examples:
  • Banners: Banners are versatile outdoor signage solutions that can be customized to suit various promotional needs. They are commonly used to advertise sales, events, grand openings, or special offers.
  • Billboard: Billboards are iconic fixtures of outdoor advertising, strategically placed along highways, major roads, or densely populated areas to reach a broad audience. These large-format displays are ideal for brand awareness campaigns, product launches, and mass marketing initiatives.
  • Window graphics: Window graphics transform storefronts into eye-catching displays, attracting the attention of pedestrians and motorists alike. They can feature brand logos, product images, or promotional messages to entice potential customers and create visual interest.

2. Indoor signage

Indoor signage is designed to facilitate navigation, communication, and brand promotion within a specific location. Unlike outdoor signage, which must endure the elements, interior signage can utilize a wider range of materials and designs, focusing on aesthetics and functionality.

• Ideal for: Indoor signage is commonly utilized across various industries, such as:
  • Retail stores
  • Office buildings
  • Hospitals and healthcare facilities
  • Educational institutions
  • Museums and galleries
  • Hotels and resorts
• Examples:
  • Directional signage: These signs help people navigate complex indoor environments, such as malls, hospitals, and corporate buildings. Directional signage is designed to be clear and easy to follow, often using arrows or maps to help customers navigate the way.
  • Informational signage: This category includes interior signs that provide details about facilities, services, or policies. For example, museum exhibits might use informational signage to describe historical artifacts, while an office might use it to outline safety procedures.
  • Point of Sale (POS) displays: Positioned near checkout areas or in strategic locations within a store, these indoor digital displays are designed to attract customer attention and encourage last-minute purchases or highlight promotions.
  • Wall murals and graphics: Wall murals and graphics can transform the look and feel of an indoor space, creating a specific atmosphere or reinforcing brand identity. These can range from large-scale artwork to branded elements that reflect the company&#;s mission or values.

3. Digital signs

Digital signage leverages technology to display content through digital screens and interactive displays. This dynamic form of signage allows for real-time content updates, multimedia presentations, and interactive engagement with the audience.

• Ideal for:
  • Corporate lobbies
  • Retail environments
  • Entertainment venues
  • Sports stadiums
  • Public spaces
  • Transportation hubs (airports, railway stations, etc)
• Examples:
  • Interactive electronic message boards: These are used in various settings to provide information, services, or transactional functions, such as ticket sales, check-ins, or wayfinding. They can enhance customer service and operational efficiency.
  • Video walls: These are large-scale digital displays created by combining multiple screens. Video walls are particularly effective in environments where capturing audience attention is crucial.
  • Window facing: Window-facing digital displays are designed to be placed near or in windows to communicate with passersby or potential customers outside the establishment. These displays are typically bright and clear enough to be easily seen in daylight.
  • Internal communication boards: In corporate or educational settings, digital signs are used to communicate important announcements, news, or motivational messages to employees or students. These internal corporate communications can be strategically placed in common areas, hallways, and cafeterias to ensure maximum visibility and engagement.

If you&#;re looking to leverage digital signage for your brand, use Crown TV. Our comprehensive digital display solution allows you to communicate your message in a visually appealing manner. The best part? Crown TV&#;s display setup is dynamic, which means you can update or even change the content in real time.

With CrownTV, you gain more than just a supplier of digital signage; you gain a partner committed to enhancing your brand visibility and audience engagement, every step of the way.

4. Informational signage

Informational signage provides valuable information to the viewer in a clear and accessible manner. Unlike promotional signage, the focus of informational signage is on utility and knowledge rather than persuasion or sales.

• Ideal for:
  • Cultural places
  • Government buildings
  • Educational institutions
  • Museum & libraries
  • Healthcare facilities
• Examples:
  • Wayfinding signs: Wayfinding signage includes directional signs, maps, and arrows that denote specific locations, such as restrooms, exits, and key departments. They help individuals navigate spaces efficiently, reducing confusion and enhancing the visitor experience.
  • Educational displays: Found in museums, zoos, and historic sites, educational displays provide background information, interesting facts, and explanatory content about exhibits, artifacts, or natural features.
  • Schedules: Schedule displays inform the public about departure and arrival times, class schedules, or event timings. They can be either static or digital, with digital versions offering the advantage of real-time updates.

5. Persuasive signage

Persuasive signage plays a crucial role in influencing consumer behavior by promoting sales, special offers, or highlighting specific products. It&#;s designed to attract attention and persuade individuals to take specific actions, such as making a purchase, trying a new product, or taking advantage of a promotion.

• Ideal for:
  • Service-based businesses
  • Retail Stores
  • Restaurants
  • Event venues
  • Shopping centers
  • Gyms and fitness centers
• Examples:
  • Sales and promotional displays: With bold colors, large fonts, and engaging imagery to draw attention, these signs catch the customer&#;s eye and promote current sales or limited-time offers. For example, a &#;Buy One Get One Free&#; sign in a clothing store window.
  • Product highlights: Product highlight retail signage focuses on showcasing the features and benefits of specific products to persuade customers of their value and necessity.
  • End-cap displays: Located at the end of aisles, these displays use persuasive signage to draw attention to specific products or brands. The signage often includes persuasive language that highlights the value or exclusivity of the offer (e.g., &#;Best Seller,&#; &#;Award-Winning Taste&#;).

6. Complaint signage

Compliant signage refers to signs specifically designed to inform customers or the public about how to lodge complaints, provide feedback, or report issues. These signs are critical in service-oriented environments where immediate feedback can lead to quick resolutions and improved customer satisfaction.

• Ideal for:
  • Customer service centers
  • Public facilities
  • Retail stores and supermarkets
  • Healthcare facilities
  • Hospitality industry
• Examples:
  • Feedback kiosks: Placed in visible areas, these kiosks can be digital or physical stations where individuals can leave feedback or complaints anonymously. They are often equipped with forms or interactive screens.
  • Contact information boards: These boards display contact details for the relevant departments or individuals responsible for handling complaints. Generally, the details include numbers, addresses, and physical office locations.
  • QR codes for digital feedback: Positioned at strategic locations, QR codes can be scanned with a smartphone to direct individuals to an online feedback form. This method streamlines the process of lodging a complaint and can facilitate anonymity and convenience.

Secondary Group of Signage

Secondary signage, whether exterior or interior, complements the primary sign by providing additional, more specific information about the business, its products, services, or promotions. This category includes a wide range of signage types, such as:

1. Vehicle graphics

Vehicle graphics transform commercial vehicles into mobile billboards, promoting brand visibility across vast areas. These graphics range from simple logos and contact information to full-vehicle wraps with eye-catching designs.

Ideal for:

• Mobile businesses: For businesses that offer services on the go, such as plumbing, delivery, or mobile spa, vehicle graphics turn service vehicles into advertisements, broadcasting the company&#;s brand wherever they go.
• Local service providers: Companies that provide services within a specific region can benefit from vehicle graphics by increasing local brand recognition. Every trip becomes an opportunity to imprint the business&#;s name and services on the local community&#;s consciousness.
• Event promotion: For short-term promotions or events, vehicle graphics (especially removable ones like magnets or certain decals) can be a cost-effective way to spread the word across a wide area.

2. Letters

Channel letters are three-dimensional, individually crafted letters or graphics that are commonly used on the exterior buildings of businesses to spell out their names and logos. Fabricated from materials such as aluminum, acrylic, or stainless steel, these letters can be illuminated to enhance visibility during both day and night.

Ideal for:

• Storefront signage: They serve as an ideal choice for a retail business, restaurant, and service-based business seeking to attract street-level traffic. Their prominent and lit appearance ensures that the business stands out, especially in high-traffic areas or shopping districts.
• Corporate branding: Companies looking to assert their presence in a commercial area or business park can use channel letters to project a professional image. They reinforce brand identity through the consistent use of colors, fonts, and lighting.
• Nighttime visibility: Businesses operating during evening hours, such as shopping malls. restaurants, clubs, and some service providers can benefit significantly from the illuminated aspect of channel letters, ensuring they are seen at all times of the day.

3. Safety signs & decals

Safety signs and decals are designed to maintain a safe and compliant workplace environment. These visual communication tools are designed to warn of hazards, indicate safety procedures, and provide instructions to prevent accidents and ensure the well-being of employees and visitors.

Ideal for:

• Health safety protocols: Especially relevant in environments like hospitals or during public health crises, signs and decals can provide instructions for hygiene practices to prevent the spread of diseases.
• Workplace safety: In industrial settings, construction sites, laboratories, and warehouses, safety pole signs can indicate hazardous areas, machinery operation instructions, and emergency equipment locations.
• Public spaces: In areas like swimming pools, parks, and public buildings, safety signs inform the public about potential dangers (e.g., deep water, slippery floors) and guide them toward safe practices.

4. Monument signs

Monument signs are freestanding structures that serve as prominent landmarks for businesses, organizations, or communities. Characterized by their solid, low-profile design, these signs can feature a variety of materials and finishes to complement the surrounding architecture and landscape.

Ideal for:

• Entrance identification: Monument signs serve as effective markers for entrances to neighborhoods, business parks, educational institutions, and other large properties. They provide clear identification, helping visitors and customers locate the intended destination with ease.
• Brand image and prestige: For businesses and organizations seeking to project a professional image and establish credibility, monument signs can serve as a focal point of their brand identity.
• Architectural integration: Monument signs are often designed to complement the architectural style of their surroundings, enhancing the overall aesthetic appeal of the property.

5. Static signage

Static signage or a pylon sign refers to non-digital signs that provide information, direction, or branding. These can be made from a variety of materials, including metal, wood, and plastic, and are used both indoors and outdoors. Despite the rise of digital signage, pylon signs remains popular due to its durability and ease of maintenance.

Ideal for:

• Wayfinding: In malls, campuses, and office buildings, static signs guide visitors efficiently.
• Information sharing: Museums, parks, and historic sites use static signage to convey information about exhibits, rules, and historical facts without the need for digital technology.
• Branding: Businesses use static signage for long-term brand reinforcement, as these signs often remain in place for years without needing updates.

6. Menu boards

Menu boards or blade signs are a type of signage used primarily in restaurants, cafes, and food courts to display the menu items and prices to customers. They can be static, written on chalkboards, or digitally displayed on LCD screens. The design and readability of menu boards are critical for enhancing the customer experience and facilitating order efficiency.

Ideal for:

• Quick service restaurants: Fast food outlets utilize menu boards to expedite the ordering process, displaying items in an easy-to-read format.
• Cafes and bistros: These establishments often use creatively designed menu boards as part of their interior decor, contributing to the ambiance.
• Food courts: Multiple eateries in a shared space use menu boards to compete for customers&#; attention and convey their offerings succinctly.

7. Acrylic signs

Acrylic signs or neon signs are made from a durable, clear plastic material that resembles glass but offers greater resistance to breakage. These signs can be used both indoors and outdoors and come in a variety of shapes, sizes, and colors.

Ideal for:

• Corporate signage: Acrylic signs provide a sleek, modern look for office buildings, reception areas, and conference rooms. They can be used to display company logos, departmental signage, or directional information, contributing to a professional corporate image.
• Retail and hospitality: In retail stores, restaurants, and hotels, acrylic signs can be used for branding, promotional displays, or wayfinding. Their glossy finish and premium appearance enhance the customer experience by providing clear, attractive signage.
• Art galleries and museums: The clarity and durability of acrylic make it suitable for displaying information next to artworks or exhibits. These signs add a touch of elegance without distracting from the visual appeal of the displayed items.

8. ADA signs

The Americans with Disabilities Act (ADA) requires public spaces and commercial facilities to provide signage that is accessible to individuals with disabilities. ADA compliance signs include braille for visually impaired individuals, high-contrast colors for those with low vision, and specific mounting heights and locations for easy accessibility.

Ideal for:

• Public buildings: Government buildings, schools, and libraries use ADA signs to ensure accessibility for all visitors.
• Commercial facilities: Businesses are required to use ADA signs for restrooms, exits, elevators, and other facilities to comply with federal regulations.
• Healthcare facilities: Hospitals and clinics use ADA-compliant signs to assist patients and visitors in navigating their premises safely and efficiently.

How to Choose the Right Type of Signage?

Selecting the appropriate type of signage for a given context requires careful consideration of various factors, including the intended purpose, target audience, environment, and desired impact.

Here are some guidelines to help you make an informed decision:

• Understand the Purpose: Begin by clearly defining the purpose of the signage. Whether it&#;s for wayfinding, branding, information dissemination, or promotional purposes, understanding the primary goal will guide your selection process.
• Assess the Environment: Consider the physical environment where the signage will be placed. Factors such as indoor or outdoor placement, lighting conditions, weather exposure, and space constraints will influence your choice of materials and design.
• Know Your Audience: Tailor the signage to resonate with your target audience. Consider demographics, cultural preferences, language requirements, and accessibility needs to ensure that the signage effectively communicates its message.
• Choose the Right Material: Select materials that are durable, weather-resistant, and suitable for the intended environment. Common options include vinyl, metal, acrylic, wood, and fabric, each offering unique advantages depending on the context.
• Prioritize Legibility: Opt for clear and legible typography, graphics, and colors that enhance readability and visibility. Avoid clutter and maintain adequate contrast to ensure that the message stands out and can be easily comprehended.
• Consider Size and Placement: Determine the optimal size and placement of the signage to maximize visibility and impact. Take into account viewing distance, angle, and obstructions to ensure that the signage effectively captures attention and guides behavior.
• Adhere to Branding Guidelines: Maintain consistency with your brand identity through cohesive design elements, including logos, colors, fonts, and imagery. This reinforces brand recognition and enhances the overall aesthetic appeal of the signage.
• Account for Regulatory Compliance: Familiarize yourself with relevant regulations and guidelines governing signage in your location. Ensure compliance with legal requirements, such as size restrictions, zoning ordinances, ADA (Americans with Disabilities Act) accessibility standards, and safety codes.
• Balance Cost and Quality: Consider the budget constraints associated with designing, producing, and installing the signage. Try to achieve the optimal balance between cost-effectiveness and quality to maximize the return on investment.
• Seek Professional Expertise: When in doubt, consult with signage professionals or graphic designers who possess expertise in signage design and implementation. Their insights and recommendations can help you make informed decisions and achieve desired outcomes.

At CrownTV, we understand that choosing the right digital signage for your business is more than just a technical decision&#;it&#;s a strategic one. That&#;s why we offer specialized Display Advisory Services to guide you through the maze of options and ensure that your digital displays not only meet but exceed your communication and marketing goals.

Top 2 Digital Signage Suppliers

Need help in choosing the right digital signage supplier? Well, don&#;t worry; to narrow down your choices, we&#;ve already figured out two best companies offering digital sign solutions:

Crown TV distinguishes itself as a leading digital signage supplier renowned for its robust platform and tailored solutions. With a keen focus on empowering businesses of all sizes, we offer a comprehensive suite of features designed to elevate the visual communication experience.

• Key Features:
  • Customized Signage: CrownTV offers the option for businesses to create customized signage solutions with our library of templates. Create content that best suits your digital signage needs.
  • Project Management: CrownTV provides comprehensive project management services, from personalized consultation and planning to expert installation and configuration. This is part of our white glove experience aim.
  • Unified Dashboard: Our platform offers a unified dashboard for easy management of content across multiple screens and integrates with cloud storage for incorporating various files.
  • App library: The platform features an app library that facilitates the integration of various third-party apps for enhanced content engagement.
  • Professional Support: Their customer support is highlighted by the provision of rockstar support, which promises quick response times during business days, and a dedicated manager assigned to each account.
  • Security and Compliance: With a sophisticated and secure dashboard management system, the service provider prioritizes security.
  • Turnkey Solution: Crown TV offers complete turnkey solutions, including software, hardware, and installation. This ensures that businesses have everything they need to thrive with their digital signage efforts.
• Ratings: 5 stars

Scala is another frontrunner in the digital signage solutions sector, renowned for its flexibility, scalability, and ability to deliver targeted content effectively. It caters to a broad range of industries including retail, education, and corporate communications, providing them with a toolset to enhance audience engagement.

• Key Features:
  • Scalable Solutions: Scala&#;s platform is designed to scale, from small deployments to global networks, ensuring that as a business grows, its digital signage can grow with it without any hiccups.
  • Content Management: Scala offers an advanced content management system (CMS) that allows users to create, manage, and distribute content easily across multiple screens and locations. The CMS is intuitive and supports a range of content formats.
  • Interactive Signage: One of Scala&#;s standout features is its support for interactive signage. This includes touchscreens, RFID/NFC technology, beacons, and more, allowing businesses to create engaging and interactive customer experiences.
  • Data Integration: Scala&#;s platform enables integration with external data sources, such as social media feeds, weather updates, and more, to display dynamic content that can change based on real-time data.
  • Analytics and Reporting: With built-in analytics and reporting tools, Scala provides valuable insights into content performance and viewer engagement.
  • Global Support: Scala boasts a global network of partners and a support team that provides assistance and maintenance services, ensuring smooth operations regardless of location.
• Ratings: 4.4 stars
• Monthly Plan: $200.00

Popbar Case Study

Popbar, a franchise specializing in handcrafted gelato, sorbet, and yogurt on a stick, sought to improve its in-store experience and streamline operations across its international locations. For this purpose, they choose to consult Crown TV.

• Challenge: Popbar needed a digital signage solution that could handle complex requirements such as easy setup, remote content management, effective organization of displays and users, content scheduling, and social media integration.
• Solution: CrownTV&#;s digital signage software addressed these needs with its comprehensive suite of features. These include plug-and-play installation, a cloud-based dashboard for remote content management, content scheduling capabilities, and social media integration.
• Results: The implementation of CrownTV&#;s solution enabled Popbar to enhance the in-store customer experience by displaying engaging content, including real-time social media feeds.

Interested in Tailor-Made Digital Signage? Explore CrownTV&#;s Offerings

To wrap it all up, effective signage plays a crucial role in guiding visitors, enforcing safety regulations, and leaving a lasting impression. By understanding the strengths of each signage type and considering their specific needs, businesses can create a signage strategy that can boost sales significantly.

Key Takeaways:

• Ensure your signage can be seen from the intended viewing distance and angles to achieve excellent visibility.
• Plan for the future by choosing signage solutions that can grow and evolve with your business needs.
• If your audience is diverse, consider incorporating multiple languages into your signage to widen your reach and inclusivity.
• Ensure your signage is accessible to everyone, including those with disabilities, by adhering to ADA guidelines.

When it comes to digital signage solutions, partnering with an expert like CrownTV is invaluable. Known for our robust, state-of-the-art signage technology, CrownTV not only ensures that your digital displays capture attention but also stand out in a crowded marketplace.

Moreover, our commitment to customization allows for solutions that perfectly align with your specific branding and communication goals.

Interested in the offer? Get a FREE demo by filling out the contact form now!

Read Next

How to Choose the Right Kind of Signage For Your Business 

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SpeedPro

Categories

Signage

As you look to improve the visual appeal of your business or try to attract new clients, you might have thought about the type of signage you need. Visually appealing signs can make a space more attractive, bring in new business and earn the trust of potential clients or customers.

When you&#;re looking to add new signage to your company, it&#;s important for you to know what types of signs are on the market today and how to choose the signs that will work best for your brand.

zigo contains other products and information you need, so please check it out.

Questions to Ask Before You Pick Your Signage

The first part of picking signage is to get some basic information down about your company and clientele. To make sure that your signage will work with your budget, and abide by local laws, ask yourself the following:

What Zoning Laws Apply to Your Company?

As you consider signage, the first thing you should examine is the zoning laws surrounding your business. By failing to account for zoning restrictions, you could invest in signage that your local government might make you remove. Zoning laws outline requirements for a sign&#;s content, font size, materials, color, width and height. Most often, cities will have different requirements for different zones and communities within their limits, so you&#;ll want to make sure you&#;re aware of the specific rules in your area.

To learn more about the zoning laws and how they apply to your company, check-in with your city or town&#;s zoning office. To find your local office, you can search your zip code along with a phrase like &#;signage zoning regulation.&#; Knowing the rules and limitations can help to save you time and money.

What Type of Signage Fits Your Primary Demographic?

While many types of signs are well-received by audiences, there are other types of signage that may be less or more effective with particular populations. To understand who your audience is and what they want, you&#;ll need to access your company&#;s information about your primary customers. Understanding who your customers are, along with getting an in-depth understanding of their emotional profile and buying habits, will help you find signage that will connect with your target audience the most.

What Signage Fits Your Budget?

Your signs need to work with your budget. Figure out what you can afford, then look at the costs of sign materials as well as the cost of making the signs. Having a budget will help you narrow down the options available. You&#;ll be able to easily rule out companies that are too expensive. A good signage company will give you a full breakdown of all of the costs and show you the different options available for you at your budget.

Types of Business Signs

Once you know zoning rules, your budget and who you&#;re speaking to, the next step is to look at the types of signs available and how to use them.

Outdoor Signage

Exterior signs can attract new customers to your store, as the signs can grab the attention of passersby. Additionally, outdoor signage welcomes clients and starts a relationship off right. When you add outdoor signage to your building, you open up new opportunities and improve brand recognition. Consider the following options as you search for signage that matches your company&#;s needs:

1. Large Format Corporate Sign Graphics

For those in the retail or restaurant space, large outdoor signs are an excellent way to get your name out there and convince those passing by to come into your business. On the signs, you can display your company name, along with information that might entice people into seeing more of what you have to offer. Companies often use outdoor signs for advertising their latest sales or deals that will bring more traffic into the store or restaurant.

Additionally, for service-based companies, outdoor signage will generally be more focused on spreading brand awareness and getting consumers to get in contact with you. A company would be wise to include signature color schemes and featured fonts to reinforce brand awareness on its outdoor signs.

2. Backlit Signage

For businesses that operate at night, backlit signage is crucial to a successful advertising strategy. Backlit signs come with LED lights installed inside the sign or around the frame. Backlighting will illuminate the graphics and images included on the signs, serving both a functional and aesthetic purpose.

The primary functional value of backlit signage is that it makes your signage easy to see in all lighting levels. For late-night spots or 24-hour businesses, it&#;s important that people be able to find your location at any time. Along with making your advertising more effective at night, backlit signs also able to make your message more visible in inclement weather, such as rain, fog or snow.

3. A-Frame Sidewalk Signs

If your business is located on a busy street or if you regularly present at outdoor events, a-frame sidewalk signs are ideal for you. The signs stand on their own and can be placed directly on the sidewalk, where people are going to be most likely to see them. Companies especially enjoy how convenient the signs are for customers to read and how they can point potential consumers to their entryway.

4. Banners

Custom banners are an incredibly versatile type of signage that works for most types of businesses. Whether you want to improve the appearance of your office building or bring in new customers, banners are excellent options.

• Grommet-hanging banners. For businesses that have fences or lots of space on the sides of their building, grommet hanging banners are a great option. Due to their rod-and-hook system, they can attach easily to fences and other similar surfaces.
• Pole-mounted banners. If you have a long walkway up to your building, pole-mounted banners can improve its visual appeal. SpeedPro&#;s pole-mounted banners are designed with pole pockets, making it easy to insert the rods into them to mount the signs along walkways.
• Retractable banners. Retractable banners are great for a building&#;s entrances and exits. They can be used indoors as well, and are extremely portable. Their sleek, lightweight design makes them easy to transport, while also housing stunning graphics that attract people to the business.

5. Flags

Outdoor flags are made for companies who want to attract attention and improve the appearance of a building&#;s exterior. They sway in the wind, displaying your business&#; graphics, and can grab the attention of those driving or walking by a store, restaurant or office building. In order to make them hold up against the elements, the flags are crafted with vinyl mesh fabric bases and UV ray-resistant inks.

6. Dimensional signage

Dimensional signs are some of the most eye-catching marketing materials on the market today. Instead of the regular two-dimensional signs that you&#;re used to seeing, dimensional signs are three-dimensional, adding greater depth to your advertisements. Often, text, logos or other on-brand images will project out of the sign creating a stunning contrast with the flat base.

Dimensional signage is perfect for a range of businesses, such as restaurants, schools, retailers, professional offices and healthcare facilities. Their three-dimensional nature makes them useful for several purposes. For example, a brewery sign could be dimensional to get the attention of those walking by on a busy street and raise awareness about the brewery&#;s identity, while a hospital might use a dimensional sign that features raised arrows to clearly direct people around the facility. The signs are regularly used inside and outside, so they should be appropriate for most businesses.

Indoor Signage

After you&#;ve gained a potential client or customer&#;s attention with outdoor signage, you&#;ll want to provide an attractive space to wow them and gain their trust. One major way that you can make your interior impress customers is through signage. Interior signs can be placed on walls, doors, windows, floors and a variety of other locations. As interior signs have so many applications, you can establish the aesthetic of a location with your signs.

While you consider the type of signage you need for your business, take a look at some popular indoor signs:

1. Reception Signage

If your company regularly sees clients, reception signage is crucial to welcoming people into your office building and make a positive first impression. Some popular options for the reception room include wall murals and custom cut signage. A reception sign is the first thing that customers or clients see when they arrive in the building, meaning that they are responsible for making the first impression.

When you prepare reception signs, you&#;ll want them to welcome visitors to the space, along with providing any helpful information that can help them navigate the space. A good reception sign will show viewers what your business is all about and direct them to where they need to go next. The design of these signs should be on-brand and inviting to those who enter.

2. Window Graphics

For companies with storefront windows, graphics on the windows can grab attention. Window graphics on your glass doors or storefront windows let you share key information like your name, logo, website, contact information, hours of operation and social media handles with customers. You can also use window graphics to promote your newest discounts and latest product or service offerings.

If you don&#;t operate a store, but rather have an office building, you can raise its prestige and impress clients with frosted glass. Frosted glass lets in natural light but creates privacy. The graphics can be placed on dividers between room partitions, conference room walls and windows facing the outdoors.

3. Environmental Graphics

Environmental graphics change the whole feel of an office or store. The graphics include decals that can be applied to ceilings, walls, floors, windows and doors. Rather than being a small part of the space, environmental graphics can change the entire aesthetic of a room or building.

Typically, you&#;ll find environmental graphics all around a room. Floor graphics are ideal for those looking to fill out a room with branded imagery, such as a business logo or other pieces of iconic, branded imagery.

4. Wall Murals

Though wall murals can be installed outdoors, they are also popular indoors. The murals can advertise your company without appearing overly pushy or salesy. They&#;re a creative way for you to decorate the walls of an office in order to reinforce your brand and grab the attention of anyone visiting your company. A wall mural also adds an artistic element, creating a unique atmosphere at your office.

As wall murals are so creative and so impactful on audiences, their use crosses a variety of industries. For example, a service-based business could include a wall mural in a conference room to impress clients and show them where your company excels. At a store, the wall murals will allow you to make your store more inviting and craft an on-brand space that&#;s memorable to customers.

5. Digital Signage

If you operate an event space or are constantly needing to change your signage, you&#;ll want to consider digital signage. This type of business signage is one of the most high-tech options available today. Typically, digital signs will be facilitated through large monitors that can be hung from ceilings or mounted onto walls. Unlike traditional signage, digital signs can play video, rotate through a variety of content and lower your overall advertising costs.

For any company that needs to update their messaging regularly, digital signs are the way to go. Since they are digital, you can make any changes with a few clicks, quickly rotating in fresh messages, such as your newest products, deals or updates to your schedule. If you operate an entertainment or sports venue, digital signage is a must-have, as acts and teams will change constantly.

Types of Signage Material

As you choose your signage, you&#;ll want to make sure you&#;re using the right type of materials. Learn more about popular sign materials, including how to best use each one:

• Acrylic. Acrylic business signs are popular with companies that want to look both refined and cutting edge. They are made out of multi-functional plastic that has a glossy finish. Though acrylic is extremely lightweight, it&#;s still durable and can be used outdoors.
• Canvas. Canvas is a classic signage material. Traditionally, it was made out of linen, but cotton has become even more popular today. It&#;s a great material for companies who want their signage to have the appearance of a work of art. Canvas is also another material that can be used indoors and outdoors with outstanding durability.
• Coroplast. Coroplast is a corrugated plastic that features a liner that&#;s folded between two flat layers. As the material is made out of durable, tough plastic, it can handle the weather, making it a material that can be used outdoors as well as indoors. The material is ideal for billboards, realtor signs and outside restaurants.
• Fabrics. Like canvas, fabric has been used throughout the ages for signage. Nowadays, you can still find fabric banners and flags, along with newer applications such as pop-up displays and table covers. If you&#;re looking for materials that are long-lasting and have a high-quality appearance, you should choose fabric.
• Foam core. For an inexpensive signage option that still looks great, foam core is a great choice. A foam core sign will have a dense foam center that&#;s sandwiched between two sheets of matte paper. The signs will typically be best for indoor use, as the material is easy to damage. Generally, companies who use foam core need something for short-term use that&#;s vibrant and versatile.
• Mesh. Commonly used for event tents, flags and banners, mesh signage is made out of a perforated film base that is translucent in appearance. With the perforated material, its perfect for the outdoors as wind, sound and light will easily pass through it. Mesh flags and banners are ideal for construction sites, outdoor events, storefront windows and parks. Mesh is ideal for outdoor use.
• Plexiglass. Plexiglass is a type of acrylic that takes on a glass-like appearance after undergoing a specialized manufacturing process. The material is made out of a plastic sheet and offers better durability, shatter-resistance and defense against erosion than glass. For companies that want the appearance of glass but want to have greater toughness, plexiglass is ideal. The material is also a great choice for dimensional letters.
• Vinyl. A popular choice among many companies, vinyl is one of the most versatile materials on the market today. Despite vinyl&#;s rigidity, it&#;s often produced in thin sheets that are flexible and that you can install on a variety of surfaces. Vinyl is often found on vehicles, banners, windows, doors and walls. As it can be used in so many places and is so durable, it&#;s an appropriate material for almost any business.
• Wood. Wood is a timeless material for signage. Custom wood signs are especially popular for businesses that want to represent themselves as more natural or traditional. Wood can be used indoors and outdoors, ranging in applications from smaller a-frame signs to larger custom wooden business signs. Companies can pick the thickness, finish, size, print method, shape and the graphics included on wood signs

Contact Your Local SpeedPro to Find Signage Perfect for Your Business

Whatever business or office signage that you select, you&#;ll want to work with a company that&#;s prepared to print out your custom graphics on a variety of materials. As a nationwide network of studios that specialize in large-format graphics, SpeedPro has you covered no matter what material or type of signage you require. We&#;ve worked with a variety of businesses and can tailor our signs to your needs, crafting signage that makes people take notice.

Find your local studio to speak with a representative about the type of business signage that will work with your needs.

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