Everything You Need To Know To Find The Best Endcap Display

03 Mar.,2025

 

5 Design Tips For Endcap Displays - Bennett Packaging

Endcap Displays Are All About Positioning

Customers are still heading to stores to shop, even if they are then making purchases online. That means having an attractive Endcap Display is more critical than ever. The position of Endcap Displays is key to your success.

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Catching their attention as they move between aisles is a great way to get them to stop and investigate your products.


So, your display needs to be effective, right? Well, if you're enticing shoppers to stop and look at your products from six feet away, then the product will likely have to stand out.


So, while the quality of your product is key, if your design doesn't stand out, you're in trouble.


But how can you make sure that your POP Display stands out? Here are five elements to designing effective Endcaps.

Table Of Contents

1. Design The Display Around Your Products

This might seem like an obvious design tip, but you would be surprised. The best way to start the process is to examine what design choices you have already made for your products and packaging.


The best display is built around your products, to help drive customers to investigate your products.


Every color and design choice should be built to enhance your products, not vice versa. Whether using multiple shelves or only having a small section, you must take advantage of it.


You'll want to place graphics at eye level and have them stretch outward into the aisle. You can use photography or illustrations, as long as they are bold and vibrant enough for customers walking by to notice.

Using a bright color palette is a great way to lead customers toward your product.

If you have a choice between two designs, one of which will highlight your products more effectively than the other, then go for the design that shows off your product.

2. Educate Your Customers With Product Benefits

You want to entice customers, but you also need to educate them. Customers shopping at the store solely based on online reviews and product details might not be familiar with your products or their benefits. That's why an effective Endcap Display needs to use informative graphics and illustrations.


Key information about your product should be placed in a big graphic near the top of the display or incorporated into another element, such as a pattern or illustration.


You don't want too much text, though. It will make it difficult for customers to find what they're looking for when they're ready to buy.


You want the bottom line to be easily understood, so using a headline is critical.

You don't have to go overboard with colors or illustrations, but adding some flair can draw attention without being too distracting.

3. Get Inspired By Visiting Retail Stores

If you're having trouble coming up with ideas for your next Endcap Display, consider visiting a competitor's store. This might be taboo for certain teams, but if you can get past that, it's one of the easiest ways to get inspiration.


When looking at how other brands are using their endcaps, it's important to consider the context. Are customers walking by quickly? In this case, you want big graphics and bright colors that stand out. Understanding the context is key to designing endcap displays that cater to customer needs.


If products will spend more time on an endcap display, then think of what details you could add to make them pop.


Observe customers as they shop and see what they respond to. Are the brighter colors drawing them in?


Or is it the accessories around the product that make the shopping easier? Start with what your target customers are responding to, then build on it.

4. Organize Your Products For Easy Shopping

Once you have determined what products will be on display, you need to organize them to make shopping easy and enjoyable for customers. Nothing is more frustrating than getting to an endcap and not knowing where each product is.


If you've only arranged your products by type or color, they'll be difficult to find unless someone knows exactly what they want.

You can try organizing by usage or purpose, but there has to be a better way.

Organizing by usage might work if similar customer demographics are using all of those products at once (i.e., college students). But chances are your customers use many different types of products, so it's easier just to organize them into categories. Organize them by their primary function or color if possible.


Typically, you don't have much time to get customers' attention when they're browsing at the endcap. That's why your Endcap Displays must make it easy for customers to buy your product right away.

5. Make It As Efficient As Possible

If you're going to put time and effort into designing an Endcap Display, then you want it to be worth the investment. That means adding elements that will draw customers toward your product without taking up too much room.


You can get creative with different types of signage and placement, but there are a few key components that you need regardless. First, use bright colors throughout the display instead of just at the top or bottom for optimal visibility.


Second, add eye-catching messaging and illustrations (but not too many).


Third, some form of storage should be incorporated to allow customers to pick up samples or take home everything they see on one trip.


Finally, don't forget about shipping. The cost of shipping your displays is one of the most significant impacts on your margin. It's essential to ensure you aren't wasting any shipping space on the semi-truck because shipping air is a costly mistake!

Create A Custom Endcap Display Today!

Endcap displays are a great way to showcase your products and increase sales. By using the tips provided in this article, you can create an effective display that will draw in customers and make it easy for them to buy what they see.


Remember to use bright colors, eye-catching messaging, and incorporate some form of storage into your design.


Additionally, be sure to factor in shipping costs when creating your display so you don't lose money on the overall project.


Talk with our team today to get a quote on a custom Endcap Display today.

End Cap Display 101: Here's Everything You Need to Know - DotActiv

There are many good reasons why you need to pay close attention to any end cap display in your store. For one, they allow you to create visually appealing spaces to draw in shoppers. If you've set them up right, they also allow you to be more efficient with your retail space. But, how do you create these displays?

Also, what is their purpose? Who looks after them? Moreover, what are the common elements of successful and effective end cap displays?

What is the purpose of an end cap display [and who is responsible for them]?

Before we look at how you can go about setting up a profitable end cap, it's worth unpacking its purpose. Why? It's only once you fully understand the meaning of something that you can then use it effectively.

Also, while we have written articles about end caps and why you need to be strategic when setting them up, we haven't yet touched on its purposes.

Here it is: end caps are unique display fixtures with two purposes that feed into each other.

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Firstly, they display items, drawing customers into your store or to a specific aisle. The items displayed could be on promotion, or you might want to highlight a particular product. The choice is up to you. Secondly, an end cap display aims to sell more products.

Another way of explaining it is to say it's like bundling your marketing and sales efforts into one. Visually, an end cap display captures attention, and functionally it can help you to convert browsers into buyers.

As for who is responsible for stocking and maintaining your end cap displays, it depends.

If you're a retailer and a supplier purchased the end cap from you, it's their responsibility. They'd need to maintain the stock levels and ensure it looks good at all times. The merchandiser attached to that specific company might also get involved here to act on behalf of the supplier in-store.

On the other hand, if your head office chose the items you display, it is your responsibility as a store to manage it.

Of course, that doesn't mean these are your only options. You could also co-manage it with your supplier.

For example, you could sell the space to one of your suppliers. However, the supplier might not have the workforce to do everything. In that case, you make a deal. As part of the agreement, the supplier must provide the stock. In return, you could implement the layout of the end cap display and maintain it.

Key questions to ask yourself when setting up an end cap display

Before you begin building any end cap display for your store, it's essential that you place yourself in your customers' shoes. After all, if you want to captivate them and entice them to buy, you must think like them.

So, the next time you visit a store, be that your own if you run one, or one of your competitors, observe the end cap displays. Which ones grab your attention? Ask yourself why it makes you take notice.

If you look at a variety of effective end caps across multiple stores, you'll find they all have common elements. They take advantage of colour, clear messaging, vertical structure, and lighting, amongst others. We'll touch on a few more key elements below.

They also consider answering a variety of questions. As with anything, they are the 5 W's - who, what, when, where, and why.

Who?

For this question, the 'who' could refer to multiple people, depending on who is responsible for the display. We have already touched on it briefly above.

For example, it could refer to the person in your store who sets up the display. It could also refer to the brand displayed and the supplier who was involved.

What?

The next question focuses on the items that you place on the display. What items are you going to display? It is rare to stock an entire range of items unless the range itself is small.

For example, there might be a promotion on Brand A, which is a mouthwash product. The entire range consists of 10 SKUs, but the promotion is only on four of those items. In that case, it wouldn't make sense to stock everything. Instead, you'd only stock those on promotion on your end cap to increase awareness.

Increasing the awareness of these items can lead to increased attention on the rest of the range, which can lead to category growth.

When?

If 'what' refers to the items displayed, it's just as critical to ensuring you stock them at the right time. That's where this question plays a role. It refers to seasonality.

After all, it is counterproductive to promote air conditioners or fans during the middle of winter. Promoting hot chocolate during summer is just as bad. You'd be better off matching your promotions to the season. So, in this instance, an end cap display with a hot chocolate special would work well during autumn or winter.

Where?

Next up is 'where'. This question refers to the location of your display. Where do you place your end caps? Shelf space is one of your most valuable assets as a retailer. However, it becomes worthless if you don't use it effectively.

Of course, we're not referring to the most plausible location - at the end of an aisle. Instead, we're referring to which aisle.

With end caps, if you fail to match them to your category adjacencies, you only confuse your customers.

Why?

The last question is a straight-forward question which we have already alluded to earlier in this piece.

Why should you set up an end cap display? Simple: to please customers and increase your sales.

Regardless of who set up the end cap display, it is a profit-generating vehicle. Without it in your store, you lose out on opportunities to increase your sales.

Key elements of successful end cap displays

1. They keep a theme in mind

The first key element of any successful end cap display is that they all keep one theme in mind. In reality, that goes for anything merchandising-related. And, it comes back to looking at your displays and gondolas as a customer.

What will catch their attention? A themed display that is visually appealing will entice them to browse for longer and even add more items to their basket. Meanwhile, a disorganised display with no common theme will give off the impression that it is a dumping ground for merchandise that you don't know where else to place.

For example, a pharmacy could merchandise a gondola end with cold and flu items. An auto parts store could set up a do-it-yourself display with all the necessary items to do an oil change. Regardless of the theme you choose, make it obvious to the customer as that can lead to an increase in your sales.

2. They showcase your branding

Gondola end caps are the perfect place to showcase your brand. You might find a customer wanders through your store to find out more about a product or brand.

Of course, allowing your customers to wander your store is not necessarily a bad thing - it could lead to exposure for other products. However, you wouldn't want them to do it aimlessly or become frustrated.

Merchandising your end cap display with items that highlight your brand is key to driving interest.

Let's consider the example of a local craft store that might feature merchandise that matches the current school schedule or how a grocery store could feature a s'mores end cap with all store brand items.

With an end cap display, you have the opportunity to offer customers a taste of your overall selection.

3. They highlight new products with cross merchandising

If you have an exciting new product that you want to display, one option to you is to place it on display before the shelf that stocks that category.

Another option is to cross-merchandise throughout your store. While the first option is a given, the second is a must if you want to capitalise. What's more, shoppers who don't come in looking for that particular product could place it in their basket because you cross-merchandised it.

For example, if you stock coffees and teas from around the world, you could merchandise the latest arrival of locally roasted coffee beans in a gondola run that stocks your brewing devices or mugs. It's the same if you have a new brewing device.

By placing it on display at the end of your coffee and tea aisle, you're guaranteed to have customers walk past it and consider buying it.

4. They entice shoppers down aisles

Merchandising your end caps to feature items from corresponding aisles is a smart and subtle way to remind shoppers of a product they might need. That's why cross-merchandising is so effective.

That said, as stated above, the key to success is all about visual appeal. If you can use the right colour, package the product in a way that naturally draws the eye, and complete that with a well-designed display, you can draw customers into an aisle that they might otherwise have not considered shopping.

There is also the point that your end caps function as signposts, subconsciously telling customers what they can expect within an aisle. The average shopper doesn't spend a lot of time wandering around. Thus, every minute they spend in-store is an opportunity for you to make a lasting impression and gain a sale.

Conclusion

DotActiv's planogram software is used by over retail professionals in more than 60 countries across the globe. Interested in finding out more about how we can enable you to use your business data to create better product layouts, localised assortments, advanced retail analytics and more?