Yes, visibility is important in promoting your brand online and offline. The competition is tough nowadays, so you have to tap on both social media and traditional advertising to get more customers to your doorstep.
With that being said, monument signs help you attract customers without having to chase them. Using commercial signs and graphics in promoting your business is very effective in brand awareness, and a monument sign can help you introduce your business to your target customers.
A monument sign is one type of traditional or offline advertising that has a low profile or is built near the ground. With that in mind, it&#;s also commonly referred to as a ground sign or signage usually made of stainless steel, wood, metal, brick, stone, or other similar materials.
Signage is very important to spread the word about your business. It doesn&#;t matter if you&#;re a small or big business; your signage will always work to your advantage giving you 24/7 visibility. In addition, certain signs can be illuminated, especially at night, to grab customers&#; attention.
Monument signs are highly functional and can provide great value for your business, no matter what industry you&#;re in. More so, having monument signs will give your customers the impression that you are a reputable and legitimate business.
Monument signs follow certain city code height regulations depending on your goals. These are typically installed in busy traffic areas or near office buildings.
When you&#;re trying to formulate a strategy to promote your business, choosing a monument sign that screams &#;Buy Now!&#; is mission-critical for your business.
A lot of entrepreneurs or business owners tend to get overwhelmed with the little details involved with monument signs. So, these little details tend to be overlooked or forgotten. Here are a couple of things to consider when choosing the best monuments signs for your business:
It&#;s easy to get too excited and squeeze every idea you have into a monument sign.
However, bombarding your signage with too many commercial signs and graphics may work against your branding strategy because it can get too overwhelming to look at. Remember what they say &#; less is definitely more.
The goal of every advertisement or signage is to connect with your audience in a digestible format. With that being said, you need information that is quick and easy to understand. You can never go wrong with the basics &#; so stick with it.
Options for design could be classic or modern, making your signage more appealing to today&#;s generation of shoppers. Monument signs that are well-thought will speak volumes about your business as being legitimate, credible, and solid.
If you are looking for more modern and catchy signage, then it&#;s best to go for molded plastic material or metal with LED lights that can best capture your brand&#;s unique voice and style. These monument signs can also have logos, emblems, or graphics that help customers identify your business right away.
The monument sign should be visible enough in terms of size and distance. This means it should be positioned at eye level.
Placement and angle are also very important, so you should place the signage where it&#;s visible such as on the sidewalk or near the building or store entrance. You can do a mock test on your sign&#;s visibility to check if it&#;s clear and large enough for your customers to see.
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The construction of your monument sign is crucial to achieving a solid and long-lasting advertisement for your business. Look for materials or elements that give your monument sign that polished look that never goes out of style.
Apart from the usual materials, you can make use of alternative materials that are robust and add that sophisticated look to your business signage, such as concrete block, brick, stone pedestals, armored foam, wood, aluminum, or stucco.
These materials add that layer of permanence to your business and are also durable and require very little maintenance.
Effective signage is more than just a marker; it&#;s a statement, a silent ambassador, and a beacon that guides your customers to your business. When it comes to making a mark that lasts, dimensional signs project professionalism, longevity, and brand recognition.
When choosing a sign for your business, there are several important factors to think about carefully.
Your first step on the road to dimensional signage is selecting the right material. Options range from aluminum to acrylic, each bringing its personality to the design. The material you choose should not only align with your brand&#;s narrative but also withstand the external elements that the sign will face. Besides size, the material you select for your dimensional signage plays a significant role in determining costs.
When it comes to your sign, the colors and finish are what give it character. Your colors should match your brand, but the finish adds texture and depth. You can find different paint options, from metallic to matte, and metal finishes like brushed, mirror, and bronze. Are you looking for a high-gloss finish to make a bold statement or a matte one that speaks of subdued sophistication? We can match colors exactly so that they are consistent in your sign.
The font and the words on your sign can tell a story in their own right. A font, designed cleverly, can convey tradition, modernity, friendliness, or the starkness of professionalism. Make sure your chosen letters communicate your brand&#;s essence and are easily readable, even from a distance. We can help modify your existing logo to ensure it translates seamlessly into a dimensional sign, addressing issues such as thin strokes or wispy elements.
How big is too big, or not big enough? Finding the perfect scale and size for your sign is crucial. If it&#;s too small, the lettering might become illegible. If it&#;s too large, it could overpower its surroundings. Your sign should be a comfortable, visible presence that doesn&#;t overshadow your intended message. We provide scaled concept drawings, superimposing your logo on the area where your sign will go, ensuring visual clarity and impact.
Dimensional signs offer benefits that extend beyond mere visibility. Here&#;s why dimensional signs are a small business&#;s must-have.
Once you&#;ve decided on the type of dimensional sign, it&#;s time to jump into the design process.
Precision is key in the design world. You will need accurate measurements of the space where the sign will be installed. Using these measurements, a design proof will be created for your review and approval, ensuring the sign fits perfectly in your space.
The method used to mount your sign can influence its prominence and visual appeal. Consider whether you want your letters to sit flush against the wall or be installed on standoffs, raising them off the wall slightly (for example, 1 inch). Standoffs accentuate the shape and silhouette of the letters and create shadows, so your choice should be influenced by the lighting in the room and the aesthetic you&#;re aiming for.
Most letters are stud or &#;pin&#; mounted on the wall, with studs ranging from 2 to 6 inches long. However, if your wall won&#;t accept studs or if the letters are very small, tape mounting may be an option. Think about the size of your letters, the characteristics of your wall, and the overall look you want to achieve when deciding on the mounting method for your dimensional sign.
For business owners looking to make a lasting impression, a well-crafted dimensional sign is key. For more information on designing and obtaining your own custom dimensional signage, reach out to us at Landmark Sign.
The company is the world’s best Large Landmark Signage supplier. We are your one-stop shop for all needs. Our staff are highly-specialized and will help you find the product you need.