Are you ready to turn your passion for beauty into a thriving business? Makeup franchises have become an exciting opportunity for entrepreneurs, combining the allure of cosmetics with the stability of an established business model. As the beauty industry continues to grow, makeup franchises offer aspiring business owners a chance to capitalize on this dynamic market.
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In this article, we'll explore the top 10 makeup franchises in the USA today. From established industry leaders to innovative newcomers, these franchises showcase what makes the beauty industry such a vibrant and profitable space. Whether you're looking for inspiration or actively considering your next big
Choosing the top makeup franchises requires a careful evaluation of key factors that define success in this dynamic industry. For this list, we focused on innovation, growth potential, and market influence. These three criteria highlight the franchises that not only excel in product offerings and brand identity but also show resilience and adaptability in a competitive market.
Each franchise on this list presents a unique makeup franchise opportunity, catering to diverse customer needs while driving revenue growth. By prioritizing creativity, expanding their reach, and maintaining a strong customer connection, these franchises set the standard for excellence in the beauty industry.
Sephora stands out as a global leader in beauty retail, offering a curated selection of brands alongside its highly regarded Sephora Collection. Known for its market reach and innovation, Sephora has revolutionized the shopping experience with in-store consultations, beauty events, and a loyalty program that keeps customers coming back. Their ability to adapt to trends and cater to diverse customer needs cements their position as frontrunners in the makeup franchise space.
Ulta Beauty has carved a niche as a one-stop shop for all things beauty, offering products ranging from drugstore staples to luxury brands. The brand's focus on digital marketing and customer experience, including a strong loyalty program and salon services, sets it apart. Ulta's diverse product range and emphasis on innovation make it a strong contender in the beauty franchise industry.
MAC Cosmetics is renowned for its professional-quality products and vibrant collaborations with influential artists and cultural icons. As a brand that caters to various skin tones and styles, MAC continues to shape trends and dominate the makeup artistry space. Their influence in the beauty industry is truly inspiring.
Fenty Beauty disrupted the industry with its groundbreaking focus on inclusivity. Launched in by Rihanna, the brand quickly gained recognition for its different collections of foundation shades and innovative products. With rapid market growth, Fenty Beauty has become a go-to brand for consumers seeking high-quality, inclusive makeup options.
Glossier has redefined beauty with its minimalist approach, emphasizing 'effortless beauty' and natural looks. As a digital-first brand, Glossier excels at building a loyal online community through user-generated content and direct-to-consumer sales. Their modern aesthetic and connection with younger demographics make them a unique franchise option.
Milk Makeup is known for its innovation in vegan and multi-use products. It appeals to consumers who prioritize sustainability and versatility. With a strong social media presence and bold marketing campaigns, Milk Makeup resonates with millennials and Gen Z, making it a significant player in the beauty franchise world.
Benefit Cosmetics is celebrated for its playful packaging and best-in-class brow products. With a loyal customer base and a focus on providing fun and effective solutions, Benefit maintains a strong foothold in the beauty industry. Their commitment to creating delightful customer experiences sets them apart.
As pioneers of mineral makeup, BareMinerals focuses on clean, natural beauty. Their dermatologist-tested products and emphasis on skin health appeal to customers looking for lightweight, effective solutions. BareMinerals continues to innovate in the clean beauty space, attracting a dedicated following.
Bobbi Brown Cosmetics emphasizes natural beauty with luxurious, easy-to-use makeup designed to enhance features rather than mask them. Their commitment to high-quality ingredients and timeless elegance has made them a staple for customers seeking polished, professional looks. Bobbi Brown's influence on the beauty industry remains significant.
Merle Norman Cosmetics has built a reputation for offering high-quality, luxurious products that cater to a wide range of skin tones and types. Known for their extensive selection of skincare and makeup, Merle Norman focuses on creating innovative, dermatologist-tested formulas that deliver visible results. With a strong presence in the beauty industry, the brand has earned the loyalty of customers who appreciate personalized service and effective, professional-grade beauty solutions. Their longstanding commitment to excellence has solidified Merle Norman's influence in the cosmetics market.
For nearly a century, Merle Norman Cosmetics has been a trusted name in the beauty industry, blending innovation with tradition to create a standout franchise model. Founded in the s by Merle Norman herself, this iconic brand has maintained its commitment to empowering franchisees and delivering high-quality, dermatologist-tested products that cater to multiple beauty needs.
What sets Merle Norman apart is its unique focus on personalized service. Franchisees receive comprehensive support, from training and marketing assistance to customized store designs that maximize customer engagement. This hands-on approach ensures that franchisees are equipped with the tools they need to thrive in today's competitive beauty market.
Merle Norman's exclusive product line, available only in its studios, adds a layer of uniqueness that draws loyal customers and keeps them coming back. By combining a rich legacy with forward-thinking innovation, Merle Norman continues to be a shining example of what a successful makeup franchise should be.
The beauty industry is constantly evolving, and choosing the right makeup franchise can make all the difference in navigating this dynamic landscape. Each franchise on this list represents a unique opportunity to enter the thriving world of beauty, offering innovation, growth potential, and market influence.
If you're considering getting into the beauty industry, buying a franchise can be a great option. Yet, which franchise should you choose? There are many salons and beauty franchises you can choose from, from hair care, nail salons, tanning, waxing, makeup salons and more.
In this article we are giving you our top 33 picks of the best beauty franchises in the US.
For each we're giving you the key financials: the average initial investment cost and gross revenues (AUV). Also, if you want to dig deeper, you'll find the links to our complete review for each franchise below.
Here is the updated table in a normal format:
Franchising Since:
Franchised Units: 4,427
Initial Investment: $183,000 - $414,000
Franchise Fee: $20,000
Royalty Fee: 6%
Great Clips is an American chain of hair salons headquartered in Bloomington, Minnesota, a suburb of Minneapolis.
The franchise was founded by Steve Lemmon and David Rubenzer as Super Clips in .
Great Clips franchises offer hair care services, such as haircuts, styling and treatments, as well as selling hair products.
The chain began franchising in and currently it has a total of more than 4,447 salons worldwide, with 4,290 of them in the US.
Franchising Since:
Franchised Units: 2,070
Initial Investment: $185,000 - $318,000
Franchise Fee: $39,500
Royalty Fee: 4% to 6%
Supercuts is an American franchise of hair salons headquartered in Minneapolis, Minnesota.
The chain was founded in by Geoffrey M. Rappaport and Frank E. Emmett in San Francisco.
Supercuts franchises offer a range of hair services, including men's haircuts, women's haircuts, kids' haircuts, color services, waxing and professional haircare products.
Its franchising journey began in and it now has 2,364 locations globally, with 2,252 franchises in the US. It is a subsidiary of Regis Corporation LLC, along with brands such as Roosters, Cost Cutters and SmartStyle.
Franchising Since:
Franchised Units: 1,785
Initial Investment: $277,000 - $463,000
Franchise Fee: $69,500
Royalty Fee: 6%
Sport Clips is an American hair-cutting franchise focused on men and boys. It is based in Georgetown, Texas.
The franchise was founded in by Gordon Logan in Austin, Texas.
It began franchising in and today has over 1,779 franchises in the US and 1,895 worldwide.
Franchising Since:
Franchised Units: 1,234
Initial Investment: $184,000 - $326,000
Franchise Fee: $39,500
Royalty Fee: 4% to 5%
SmartStyle is a chain of professional hair salons located at convenient Walmart stores across the US, Canada and Puerto Rico.
Headquartered in Minnesota, the beauty brand provides a welcoming experience and a wide range of services, including women's haircuts, men's haircuts, perms, kid's haircuts, styling, waxing and color services.
Besides this it offers complimentary services such as scalp massage and premium hair care products.
Founded in , the hair salon is proudly owned and managed by Regis Corporation and has been franchising since .
Today, SmartStyle operates in over locations worldwide, with approximately successful studios franchised in the US.
Franchising Since:
Franchised Units: 888
Initial Investment: $397,000 - $555,000
Franchise Fee: $45,000
Royalty Fee: 6%
European Wax Center is an American chain of franchised hair removal salons based in Plano, Texas.
It was founded by siblings Joshua and David Coba in Aventura, Florida in .
The chain offers waxing services and skincare, body and brow products.
European Wax Center started franchising in and now has more than 893 locations worldwide, including 888 in the United States.
Franchising Since:
Franchised Units: 652
Initial Investment: $151,000 - $332,000
Franchise Fee: $30,000
Royalty Fee: 6.00%
Fantastic Sam's is an American full-service haircare salon franchise headquartered in Woburn, Massachusetts.
It was founded by Sam Ross in in Memphis, Tennessee. It is the pioneer of no-appointment walk-ins and its salons provide a full range of hair care products and services to men, women and children.
Fantastic Sam's began franchising in and currently has over 658 salons, of which 652 are in the US.
Franchising Since:
Franchised Units: 604
Initial Investment: $150,000 - $309,000
Franchise Fee: $39,500
Royalty Fee: 4% to 6%
Cost Cutters Family Hair Care is an American chain of family-oriented hair salons headquartered in Minneapolis, Minnesota.
Cost Cutters Family Hair Care was founded by Joe Francis in . It offers a range of services including convenient haircuts for the whole family, styling, color and perms and haircare products.
The chain began franchising in and now it has over 700 salons in 37 states. It is owned by the Regis Corporation, one of the largest hair care salon chains in the world, along with Supercuts, City Looks, Roosters, First Choice Hair Cutters, etc.
Franchising Since:
Franchised Units: 564
Initial Investment: $1,029,000 - $2,101,000
Franchise Fee: $55,000
Royalty Fee: 5.50%
Headquartered in Lakewood, Colorado, Sola Salon Studios is an American chain of fully equipped high-end salon studios for beauty professionals.
Sola Salon Studios was founded in by Stratton Smith and Matt Briger. It creates ready-to-move-in spaces for estheticians, nail technicians, massage therapists and hairdressers.
Its franchising journey began in and it currently has over 628 locations worldwide, with 564 franchises in the US.
Franchising Since:
Franchised Units: 399
Initial Investment: $61,000 - $141,000
Franchise Fee: $50,000
Royalty Fee: $300 to $1,000 per month per salon
DaVi Nails was founded in and is headquartered in Baton Rouge, Louisiana.
Known for its strong partnership with Walmart, DaVi Nails has established a prominent presence within Walmart stores across the U.S., offering convenient and accessible nail care services.
In addition to its franchised locations, DaVi Nails operates some company-owned salons, maintaining consistent quality across all its branches. The franchise provides services such as manicures, pedicures, and nail enhancements, with a focus on affordability and convenience.
DaVi Nails offers franchisees comprehensive training, ongoing operational support, and the advantage of high foot traffic due to its strategic locations in one of the largest retail chains in the country.
Franchising Since:
Franchised Units: 334
Initial Investment: $710,000 - $1,198,000
Franchise Fee: $52,500
Royalty Fee: $0.33 per square foot
Phenix Salon Suites is an American chain of salon suite concepts headquartered in Encinitas, California.
It was co-founded by Gina Rivera and her husband, Jason Rivera, in .
The franchise provides beautiful salon suites in a spa-like setting to lifestyle professionals such as hairdressers, makeup artists, tattoo artists, facialists, lash gurus, personal stylists, smile experts, nail artists, barbers and wax technicians.
Phenix Salon Suites began franchising in and currently has more than 341 suites, including 334 in the US.
Franchising Since:
Franchised Units: 329
Initial Investment: $624,000 - $1,009,000
Franchise Fee: $30,000
Royalty Fee: 6.00%
Palm Beach Tan is an American chain of indoor tanning salons offering sunbed tanning and spray tanning services, as well as tanning and skin care product sales.
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It was founded in by Parrish Medley in Dallas and it is currently headquartered in Irving, Texas.
The chain began franchising in and today it has more than 329 franchises in the US and 546 locations globally.
Franchising Since:
Franchised Units: 262
Initial Investment: $436,000 - $708,000
Franchise Fee: $50,000
Royalty Fee: 6.00%
Amazing Lash Studio is America's largest eyelash extension brand specializing in semi-permanent eyelash extension application, facial hair removal, eyebrow services and facial and beauty treatments, among other beauty products and services.
It is headquartered in Arizona and uses a patented process to attach eyelash extensions, create a beautiful lash line and improve confidence.
Offering a spa-like salon experience, the beauty brand works with professional stylists and a flexible pricing model that suits every budget, eye shape and preference.
Amazing Lash Studio was founded in by Jessica and Edward Le to capitalize on the beauty trend in an untapped eyelash extension industry.
It has been franchising since . Today, the eyelash extension beauty brand has over 250 active salons franchised across 28 US states.
Franchising Since:
Franchised Units: 212
Initial Investment: $182,000 - $2,242,000
Franchise Fee: $50,000
Royalty Fee: 5.50%
My Salon Suite is an American chain of franchised turnkey salon suite studios headquartered in Carrollton, Texas.
It was founded by Ken and Alanna McAllister in in New Orleans, Louisiana, as a single business.
Its franchises offer beauty professionals salon suites with fully furnished amenities in a luxurious environment, providing health and beauty services.
My salon suite began franchising in and currently, it has more than 243 company-owned and franchised locations, with 212 of them in the US.
Franchising Since:
Franchised Units: 159
Initial Investment: $551,000 - $870,000
Franchise Fee: $50,000
Royalty Fee: 7.00%
Drybar is an American chain of blow dry bar salons synonymous with hair styling services known as blowouts, based in Irvine, California.
The chain was founded in by Alli Webb in Brent, California.
Drybar began franchising in and today has 143 franchised units in the US.
Franchising Since:
Franchised Units: 121
Initial Investment: $1,310,000 - $2,027,000
Franchise Fee: $60,000
Royalty Fee: 5.50%
Salons by JC is a leading salon suite franchise in San Antonio, Texas.
It was established in by Jack Griffey and Cecil Miller to empower beauty and wellness specialists with the best salon suite rental opportunities.
The brand gives beauty and fitness practitioners complete freedom to invest in a salon franchise, expand their businesses and reap the benefits.
Salons by JC has been franchising since , leasing private suites to self-employed beauty practitioners who, in turn, operate their businesses independently.
Today, the salon suite operates in over 130 locations across 26 US states and Canada.
Franchising Since:
Franchised Units: 130
Initial Investment: $286,000 - $449,000
Franchise Fee: $59,900
Royalty Fee: 6.00%
Deka Lash is a leading beauty company offering customized lash extensions, brow lamination services and high-end beauty products.
Michale and Jennifer Blair founded the beauty brand in to make lash extensions easily accessible to consumers across the US and Canada.
Headquartered in Pennsylvania, the company offers online and in-studio proprietary lash care products and has been franchising since .
Today, Deka Lash has over 120 franchised studios in the US and Canada.
Franchising Since:
Franchised Units: 133
Initial Investment: $311,000 - $541,000
Franchise Fee: $42,500
Royalty Fee: 6.00%
Waxing The City is a salon-styled beauty studio offering the best head-to-toe waxing services.
Founded in by Summer Hartshorn Vasilas and her friends, the Minnesota-based brand offers body waxing, facial waxing, eyebrow waxing, bikini waxing, Brazilian waxing, salon and hair removal services.
The exclusive waxing studio has been franchising since . Today, Waxing The City operates in 125 locations worldwide, with 118 studios in the US.
Franchising Since:
Franchised Units: 117
Initial Investment: $378,000 - $702,000
Franchise Fee: $60,000
Royalty Fee: 6.00%
The Lash Lounge is a premier salon franchise that offers in-demand eyelash extension services using cutting-edge technology and a dedicated team of beauty specialists.
Founded in by Anna Philips, the beauty brand operates on an all-inclusive, membership-based model, offering additional services such as eyebrow threading, eyelash tinting and lash lifts.
The Lash Lounge is headquartered in Texas and started franchising in . Today, the company operates over 116 studios in the US.
Franchising Since:
Franchised Units: 584
Initial Investment: $173,000 - $760,000
Franchise Fee: $25,000
Royalty Fee: up to 12%
Regal Nail Salon & Spa was founded in and is headquartered in Baton Rouge, Louisiana.
The franchise initially gained attention by partnering with Walmart, opening its first locations within Walmart stores to capitalize on the retailer's vast customer base. In addition to its franchised locations, Regal Nail also operates several company-owned salons, offering a mix of both ownership models.
This strategic placement within Walmart stores has made Regal Nail a convenient choice for customers, and the brand continues to grow by maintaining high service standards and providing franchisees with robust support and training.
Franchising Since:
Franchised Units: 82
Initial Investment: $239,000 - $374,000
Franchise Fee: $39,500
Royalty Fee: 4% to 6%
Roosters Men's Grooming Centers is an American men's grooming franchise headquartered in Minneapolis, Minnesota.
It was founded by Joe Grondin in in Lapeer, Michigan and its parent company is Regis Corporation.
Its franchisees operate a unique full-service grooming center that provides personal grooming services primarily to men, including haircuts, beard trims, hair color and shaving.
Roosters Men's Grooming Centers' franchising journey began in and today it has more than 92 salons, with 89 of them in the US.
Franchising Since:
Franchised Units: 89
Initial Investment: $297,000 - $377,000
Franchise Fee: $45,000
Royalty Fee: 6.00%
Blo Blow Dry Bar is an American women's haircare chain headquartered in Toronto, Ontario.
It was founded in by Ari and Vanessa Yakobson in Vancouver.
Its franchises offer a one-stop shop for women with services such as blowouts, blowouts with bonded extensions, blowouts with deep conditioning, up do la carte, hidden assets, head massages and braids.
Blo Blow Dry Bar began franchising in and as of today has 95 units worldwide, with 76 franchises in the US.
Franchising Since:
Franchised Units: 63
Initial Investment: $97,000 - $439,000
Franchise Fee: $25,000
Royalty Fee: 5.75%
Tan Republic is an American tanning salon franchise based in Salem, Oregon. Tan Republic salons provide high-pressure UV tanning, sunless spray tanning, red light&spa treatments and skin care products.
It was founded in by Lance Donnelly. The chain began franchising in and currently has over 60 company-owned and franchised locations in the US.
Franchising Since:
Franchised Units: 64
Initial Investment: $358,000 - $525,000
Franchise Fee: $50,000
Royalty Fee: 6.00%
Managed by WellBiz Brands, Inc., a leading franchise brand management platform in the beauty and wellness space, and with a new name and rebranding, Radiant Waxing, formerly known as LunchboxWax, is a waxing salon franchise headquartered in Denver, Colorado.
Each Radiant Waxing location is a full-service, speed-waxing salon offering waxing procedures, pre- and post-waxing care and at-home products.
Radiant Waxing was founded in by Debi Lane with the idea of helping its customers look and feel smooth.
Since its inception, the brand has expanded into many locations, offering a premium guest experience through a proven three-step speed-waxing process that combines expert techniques and the highest quality products.
Radiant Waxing began franchising in and as of it had 64 franchises in the US.
Franchising Since:
Franchised Units: 54
Initial Investment: $316,000 - $592,000
Franchise Fee: $30,000
Royalty Fee: 3.5% to 5%
V's Barbershop is a chain of barbershops that incorporate traditional barbering services in an upscale and uniquely masculine environment.
It was founded in by Jim 'V' Valenzuela in Phoenix, Arizona, where it is headquartered, growing the barbershop into a business that has locations in multiple states across the country.
What began as a father looking for a barber shop that would let him make childhood barbershop memories with his son turned into a classic, old-time barbershop offering traditional barbering services combining a rich mix of modern amenities and classic style in a great environment where men and their sons could enjoy memorable haircuts or a traditional hot-lather shave.
V's Barbershop operates full-service barbershops offering men haircuts, straight razor shaves, shampoos, edge-ups, men's facials, face massages, moustache and beard trims, and shoe shines.
V's Barbershop began selling franchises in and as of it had opened 54 franchises in the US.
Franchising Since:
Franchised Units: 42
Initial Investment: $200,000 - $357,000
Franchise Fee: $35,000
Royalty Fee: 5% to 6%
Snip-Its is a leading children's hair salon franchise based in Burnsville, Minnesota. Its salons offer services such as kids' haircuts, custom add-on services like shampooing and braiding, kid-friendly spa services and a proprietary hair care product line.
The salon was founded by Joanna Meiseles in . She turned what used to be an unpleasant experience for kids and their parents into an entertaining, fun-filled adventure where parents feel comfortable knowing their kids are in good hands and children leave looking their best with smiles.
Its system is designed with an entertainment facility with proprietary characters, games and stories to keep kids entertained while they get their hair cut and at the end of each visit, they receive a prize plus the locations also hold children's birthday parties.
Snip-its began franchising in and currently has 44 franchised locations in the US.
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