A POP display is a kind of retail advertising medium that helps differentiate your brand from competitors at the consumer&#;s point of purchase. POP displays have the ability to boost sales without significantly increasing expenditures. These retail exhibits are frequently placed in shopping aisles (known as "action alleys"), or in any other open area within the store.
Point of purchase refers to the spot where customers make their purchasing decisions while shopping. A retailer's point-of-purchase sections are spread out from the front to the back of the store. For instance, a supermarket aisle serves as both a point of sale and a place for patrons to choose what to put in their carts.
Point-of-purchase (POP) displays are any forms of marketing that are typically located near (but are not always limited to) the product the displays are promoting. The term comes from the fact that POP materials are typically placed in key locations within a store to either improve the shopper's experience or point them in the direction of special offers, discounts, or freebies. From a business perspective, the purpose is to drive sales or persuade customers to choose one brand over another. Additionally, POP materials don't always have to be displayed next to the item they are promoting. They are actually everywhere throughout the store. According to a recent study, 82% of respondents stated they decide what to buy right at the point of purchase (POP) display.
Even though POP and POS are similar, it's important to note the differences between them when choosing which to utilize for product displays. POS stands for &#;point of sale,&#;. While POP displays can take up floor space anywhere in the store, POS only refers to the area next to the register where actual product sales take place.
You can employ POP displays to increase brand awareness and recognition since they place your products in the direct line of sight of consumers. You may incorporate important branding components like brand colors, logos, typefaces, and slogans, into the design of POP displays, which will help consumers remember and recognize the products.
The goal of these displays is to draw attention and promote impulsive buying. Retailers can profit from clients' impulsive purchasing inclinations by exhibiting things in an appealing manner, frequently with eye-catching visuals and clever positioning. POP displays can be arranged in a cross-selling manner to highlight related products in addition to the ones being bought, which could raise the average transaction value.
Temporary POP displays are perfect for showcasing one-time events and promotions because they are simple to assemble and take down. Whether you're releasing a new product or offering discounts and promotions, POP displays can draw attention to your brand, thus improving consumer interaction.
There is frequently a shortage of space in congested retail settings. POS displays provide a way to effectively showcase products in a condensed and eye-catching way, making the most of limited space.
Consumers still choose traditional retail establishments for the in-person shopping experience, despite the rise of online shopping. While the goal of every POP display is to increase sales and brand exposure, some displays are more appropriate for particular products or conditions than others.
Brands can use banner stands, which are retractable standalone signs, to advertise products or highlight specials throughout the store. Banner stands are portable, inexpensive, and a great way to draw in customers. Banner stands have the important benefit of flexibility. They are easy to install anywhere in the store because they are shipped and packaged flat. This is helpful when there is limited space in a small or packed store. Banner stands do not display the product itself. They simply let customers know that your product is available and direct them to the appropriate shelf.
Counter displays are small exhibits placed on the counter where clients finish making their purchases. Usually, they display goods that are supposed to be impulsive purchases, such as candies, gum, magazines, or accessories.
Floor displays are large, eye-catching displays placed on the store floor, usually at the end of an aisle or close to the entrance. They draw attention to new arrivals, best-sellers, promotional items, and seasonal goods. Just as with any POP display, you may alter the setup and add special structural components.
Display bins are large containers that hold products. These displays are quick to erect and usually have a straightforward square or hexagonal construction, yet they are still skillfully designed to be both functional and visually appealing to consumers. They are shaped like a bin. Dump bins also have the unique advantage of ease. They often showcase smaller products that are easy to grab a handful of. These items are also often considered low-cost purchases like chocolates or batteries. Display bin inserts are a useful tool for organizing items. Products are easily removed from display bins by customers and placed in their trolleys. The size of the bin allows you to print large eye-catching fonts and graphics.
Before setting up your POP display, understand your target audience. Then work on creating an eye-catching design. Finally, determine the strategic placement of your display. Point-of-purchase displays have the full power to draw in customers and influence their purchasing decisions.
Contact us to discuss your requirements of Countertop Display. Our experienced sales team can help you identify the options that best suit your needs.