A point-of-sale display (POS display) is a specialised form of sales promotion that is found near, on, or next to a checkout counter (the "point of sale"). They are intended to draw the customers' attention to products, which may be new products, or on special offer, and are also used to promote special events, e.g. seasonal or holiday-time sales. POS displays can include free standing display units (FSDU), shelf edging, dummy packs, strut cards, standees, hanging signs, counter display units (CDU), display packs, endcaps, display stands, mobiles, posters, and banners.
POS can also refer to systems used to record transactions between the customer and the commerce.[1]
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Usually, in smaller retail outlets, POS displays are supplied by the manufacturer of the products,and also sited, restocked and maintained by one of their regular salespersons. This is less common in supermarkets as they can control the activities of their suppliers due to their large purchasing power, and prefer to use their own material designed to be consistent with their corporate theme and store layout.[2]
Free Standing Display Units (FSDU)[
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Free standing display unit in the shape of a shoeFree standing display units are designed to attract the attention of customers and promote key retail products or messages. They are often placed strategically within the customer journey, and utilize bright colours and graphics to stand out visually and encourage shoppers to buy. Retailers have been criticized for using FSDUs near checkouts to promote sugary snacks.[3]
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Diving straight into the world of retail marketing, you may have stumbled upon these acronyms. In this article we will see what they actually mean, what role they play in retail and how their application is changing today.
POSM, POP, and POS are not just fancy terms. They are vital elements of in-store advertising and product visibility that can make a huge difference in your sales.
In this guide, we&#;ll untangle what these terms mean, analyze their differences, and shed some light on how embracing digital solutions like cloud-based Yodeck can revolutionize your POSM game.
POSM stands for Point Of Sale Marketing (you may also encounter it as Point Of Sale Materials). The aim of POSM is to communicate details about products, capture consumer interest and enhance brand awareness, ultimately increasing shopping cart value.
Think of POSM as the toolkit retailers use to promote products and drive sales directly at the point of purchase or sale. This includes banners, posters, shelf talkers, and even digital displays that highlight product features, prices, and promotions.
POSM is the umbrella term encompassing both POP and POS. It is a wide arena that includes various different formats, shapes and sizes. To name a few of those:
With competitive price and timely delivery, getell sincerely hope to be your supplier and partner.
The list&#;a quite lengthy one&#;goes on. Essentially, POSM contains any in-store material or display designed to attract the customer&#;s attention and persuade them to buy.
The difference between POP and POS is a matter of both location and point of view.
POP refers to the location where a purchasing decision is made&#;like a promotional stand&#;and therefore is defined by the customer&#;s point-of-view. On the other hand, POS refers to the exact transaction location&#;like the checkout counter&#;and is thus defined by the business&#; perspective.
Under the POSM umbrella, you&#;ll find both POP and POS and even though they may seem interchangeable, their difference is significant. Let&#;s take a closer look.
Largely refers to the moment and the physical or online location where a consumer decides whether or not to buy a product. It concerns the tools or materials (often advertising or promotional) that assist shoppers by providing more product information. They also aim at impulsively urging consumers to add more items to their shopping carts.
POP encompasses the whole retail space or any of the various displays and ads dispersed within it, including storefront displays and sales signage as well as the way products are placed and arranged.
Specifically refers to the exact time and location where a business makes a sale, where the transaction takes place. A checkout counter in a retail store or an online shopping cart checkout page are two examples of POS.
By facilitating the checkout process, POS solutions can enhance the customer experience, reduce wait times, and increase overall sales efficiency.
A FedEx Office study indicated that nearly 7 in 10 customers have purchased a product or service because a sign caught their eye. That&#;s because POP and POS displays can present content that boosts product awareness and makes calls to action that are easy to see and follow, often leading to an immediate increase in sales.
POSM offers an in-store communication toolkit to retailers (physical and online) to directly influence buyers&#; behavior in location. It directs customers, tells them what&#;s new or on offer, and even entertains them. In essence, POSM bridges the gap between a passive shopper and an active buyer.
Today, POSM is undergoing a steady technological makeover.
Advancements in technology have caused POSM to seep into the use cases of retail digital signage. This is coupled with more budget-friendly equipment being available every year, making the transition more accessible for retailers.
This brings about a unique set of advantages that retailers ought to consider in today&#;s attention economy.
A digital display has an inherent ability of frequently updating its content. It allows you to maintain current, focused information by using a collection of videos and images designed to automatically switch at predetermined intervals, such as in a playlist.
More than that, you eliminate the need for print POS & POP materials, resulting in less physical waste and less resources spent on designing, producing, and installing traditional POSM. Your whole POSM strategy can now fit in your CMS dashboard.
Customers appreciate digital displays too. In fact, digital signage has the potential to reduce perceived wait times at checkout counters by nearly 35% when combined with an effective content strategy.
Yodeck has taken cloud-based digital signage a notch higher. A user-friendly interface, plenty of integration options, and advanced scheduling and management capabilities ensure your POSM isn&#;t just digital. Some examples of how digital signage can impact your POSM include:
Update promotions, offers, or products in real-time without manual replacements. Switch from displaying product information to payment options and from digital wayfinding signage back to current sales automatically.
Moving visuals, interactive touchpoints, and vibrant displays capture attention far better than static posters. With digital signage you can get your message across effectively and engage your audience, building affinity towards your brand.
Easily integrate inventory management systems to promote stock that needs moving or trending items. Utilize the app collection to also highlight your social media or direct onlookers online with a QR code.
Cut down on wasteful plastic and paper POS materials by transitioning to digital displays. Build a sustainable POSM practice that will enhance your brand and will be valued by today&#;s consumers.
POSM, POP, and POS might seem like mere jargon, but in the retail space, understanding and leveraging them can be a game-changer. More so, embracing digital solutions like Yodeck can amplify the benefits. After all, in the competitive retail landscape, staying one step ahead can make all the difference.
Don&#;t just sell; make a statement with your point of sale materials.
Contact us to discuss your requirements of POSM Campaign Management. Our experienced sales team can help you identify the options that best suit your needs.