A retail island display is a visual merchandising technique where the merchandise is arranged so that it can be seen from all sides. The main concept behind this display is to showcase specific products that can be seen by every shopper, no matter which direction they may approach them. Take a look at this excellent example our team recently spotted from Christian Langloys!
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Every retail display is different, but most products have the same needs: to be visible and appealing.
This retail island display is from Christian Langloys, a specialist in seafood produced for supermarkets and restaurants. It is engineered from wood material and comes with a large metallic pot in the upper layer. Additionally, it showcases a variety of products from Langloys Traiteur, which are packaged from small to tall glass bottles.
Retail island displays are often used to display product collections in retail locations such as grocery stores, apparel shops and more. These displays present products in an organized way that is ideal for shoppers who want to find a specific type of product. The island display structure can include several tiers that allow retailers to easily switch out products as desired.
Retail island displays are the ideal solution to give your customers a clear overview of your products. They can be used for both displaying items and for serving customers, thus increasing customer satisfaction.
An island display allows retailers to showcase their goods in an easily accessible location for customers who may not be able to get to the other end of an aisle or are simply looking for something more convenient to reach.
In addition, because many island displays have a large amount of floor space, retailers can use them as mini-stores within their larger area in-store and move products around depending on seasons and promotions.
Retail island displays are designed to be visually attractive for consumers. By arranging items on the display, it can create a sense of comfort and well-being. It can also enhance the image of a store&#;s product offerings by creating an appealing sales environment.
These custom retail displays are arranged in-store in such a way that they can be easily accessed. They usually have ample space around them that allows customers and passersby to take a closer look at any given product being displayed. This means that customers can get a full view of what&#;s on offer without having to walk all over the place or squeeze through other people just to get up close and personal.
If you think about it, retail islands are often located in areas where customers are most likely to make impulse purchases. For example, in supermarkets and supercenters, these displays are typically located at the end of an aisle where there is space for people to stop and browse. These spaces tend to be highly visible from other parts of the store, which adds to its visibility and allows passersby to see what is being displayed.
For many retailers, the in-store experience is the key to driving sales. And for those who depend on impulse purchases to drive incremental revenue, a well-stocked retail island display can make all the difference in how shoppers view the products on hand.
Developing retail island displays are a great way to catch customers&#; attention and make your brand stand out from the rest. It&#;s a fun and effective way to market your business in a retail setting.
Island displays are a great method for increasing the visibility of items, eliminating visual noise in areas such as entrance points, and creating a memorable experience for consumers. An effective island display can become an eye-catching centre point wherever it&#;s showcased and help give a store&#;s brand and identity.
With this convenience on hand, retailers are able to offer better customer service and increase sales. Inventory turnover will be higher because shoppers can browse merchandise without needing to wait in line at registers or seek assistance from clerks.
Here at ODM, we are always on the lookout for new and exciting custom display stand ideas and branded promotional products that suit your branding requirements. Our talented team of in-house product designers, Mindsparkz, can design the perfect branding tool for you.
We also offer product brainstorming sessions and a range of POS display designs that can exceed the industry norms. Feel free to contact us today to find out more about how we can help your brand with your marketing needs. We would love to hear from you!
1. Differences and challenges between Freestanding vs Island Displays
When creating displays, freestanding is king. Rather than settle for the display that attaches to the shelf, the idea of investing more money in a freestanding display to get noticed and make a bigger impact is frequently considered&#; if the marketing team can make it work. The most commonly overlooked factor is freestanding displays versus island displays. What&#;s the difference? The biggest difference between freestanding and island is the amount of retail space that is actually required.
Everyone knows finding floor space for displays is a constant challenge.
One of our clients in the building products industry asked us to create two types of freestanding displays. The first display (on the left, island) needed to feature multiple product stories and display full-size door products, while being conscious of space.
The second display (on the right, freestanding) was to be for multiple product stories only while being conscious of space.
Both were created and presented to our client&#;s retail members. A survey was conducted to see which display was of more interest to determine how to roll out a program.
Result: The freestanding display was highly preferred over the Island display.
As long as the story content ignites customer inspiration and education, having multiple full-size products are not always necessary.
2. Why does Freestanding work better than Islands?
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We had three main targets to hit when designing the displays: A. Include all environments B. Space conservation C. Consistent story-telling that helps better educate the customer to make the right choices for the home and family.
What were we able to achieve?
Freestanding Displays that accommodate ALL store environments: Yes&#; Large and Small spaces!
Our client has a unique issue regarding their retail environments. Some have showrooms, some have racking, some have gondolas, some have a mix of all three and vary in store size. If you are in retail, this is normally an extremely common and challenging problem to solve.
Freestanding Displays containing ONLY the products sold in the specific location
Another issue is that each independent store/dealer could choose which manufacturers were to supply product being sold at their locations. With these types of scenarios, the manufacturers of these products often supply their own displays to support the retailer. This is great if you have one manufacturer supplying that particular product. However, when you have multiple suppliers for a product, this means multiple displays branded by the manufacturer that focus on telling their story. Moreover, with varying size and mix of retail environments having these vendor focused displays, every store looks completely different from the next. The store environment becomes busy, confusing and customers become reliant on sales associates who should have the training and the answers (when most lack knowledge or training themselves). The big picture here is: now you have a mish-mash of displays that present only partial stories of all options available to the customer. This meant that our displays had to be flexible, modular and be able to walk the customer throughpurchase process via the brand of our client, not the manufacturer of the products.
The freestanding spinner display takes ONLY 10 sqft of floor space including walking distance!
The first display (island), having to accommodate full-size doors for showcase and therefore, could only be ever so conscious of the space conservation. The display dimensions were about 3.5x3.5&#; and is able to accommodate up to 7 doors while telling six product category stories by integrating our MiniPivot&#; system.
The second display (freestanding spinner) could feature four product category stories utilizing our MiniPivot&#; system in a freestanding spinner. Spinner dimensions were 2&#;x2&#;. The greatest difference was the walk around area that was required for each display format. The island display required an extra 3&#; all around to allow customer interaction on all sides. And so, the island format with communications and door display required 81 square feet in total floor space because it was an island. The spinner display only required a total of 10 square feet of floor space because you could spin the display on the spot to access all of its sides. Unless the retail member needed a door display, the freestanding spinner was the most preferred among the client&#;s retail locations because it was a display that took up an absolute minimal footprint. If necessary, the spinner could be broken into single panel modules that can flush up against any flat surface.
3. Improving customer experience and promoting the brand, not the manufacturer
Result # 1
The client now can better support their retail members with a display program that creatively conserves space to virtually a zero footprint while accommodating all retail environments of any store size.
The client has taken back control of their brand and retail environments from manufacturer focused stories to now having the ability to tell the full story on behalf of the customer, covering all options available to them. Not only can the customer better educate themselves and make the right decision, the displays act as training manuals for retail sales associates enabling better service for the customer.
The client now has a modular display program that is easy to update, helps cross-sell and can be shipped fully assembled for quick and effortless installation.
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