Turmeric Food Trends

One of the more common uses of turmeric is as a flavouring agent. One of the main ingredients in curry is turmeric, which brings flavour and nutritional benefits to food, especially in Southeast Asian countries.

 

One of the more common uses of turmeric is as a flavouring agent. One of the main ingredients in curry is turmeric, which brings flavour and nutritional benefits to food, especially in Southeast Asian countries. However, turmeric's functionality, colouring and other benefits have opened up the possibility of developing more turmeric-based foods.

 

 

Turmeric can be used in bakery, coffee, catering, snacks, beverages and many other areas, contributing to product innovation and enhancing the consumer experience. And at a time when health functionality is gaining attention, adding turmeric can also add functional benefits, which may also be an important consideration for brands launching turmeric products. With the increase in consumer awareness, turmeric food may also appear more in the market in the future.

 

1. Turmeric is particularly common as a flavouring agent

 

An Australian study shows that people who love curry have a lower risk of early-onset dementia, mainly because curcumin, a key ingredient in curry, breaks down amyloid build-up in the brain, thus avoiding or delaying the onset of dementia. There was also a study in the US that showed curcumin contained in curry improved memory by nearly 30 per cent, while helping to alleviate depression.

 

 

 

Currently curry may be one of the more recognised turmeric condiments, but there are actually a number of other condiments that have turmeric added to them, such as yellow mustard and satay sauces, all of which play a colouring role.

 

When the future unfolds, the opportunities for turmeric to appear in condiments are likely to increase further, with more functional uses than just taking on the role of a natural colourant. Brands will be able to use turmeric as a base for more functional flavourings to better meet consumers' functional expectations.

 

2. Functionalisation by adding it to beverages

 

Under the influence of the epidemic, consumers are maintaining a high level of concern for their personal health. This demand is projected onto the food and beverage category, and it can be found that food and beverages with functional claims are more popular, and consumers will increase their choices of such products.

 

As an ingredient with many health benefits, turmeric can naturally be used in beverages to bring product innovation and increase the functionality of beverages, further enhancing their appeal.

 

 

 

In addition, the use of the colour of turmeric can also be launched to meet the current demand for "dopamine drinks", with bright yellow to awaken consumer interest, to bring the double enjoyment of taste buds and the spirit, but also to attract more consumers to come to the card to consume. However, it should be noted that when developing turmeric drinks, it may be necessary to consider the optimisation of the taste, so that more consumers can accept the flavour.

 

3. Add to snacks to highlight functionality

 

Snack products are an area of rapid application for turmeric ingredients, with Innova Market Insights market data showing that from 2014 to 2018, the number of turmeric snack launches jumped from #5 in 2014 to #3 in 2018, with turmeric snacks accounting for 9.9% of global food and beverage product launches in 2018.

 

Curcumin 95% in turmeric extract refers to the high concentration of curcumin extracted from the rhizome of turmeric (Curcuma longa L). Curcumin is a potent antioxidant with a variety of pharmacological effects including anti-inflammatory, anticoagulant, lipid-lowering, anti-atherosclerotic and anti-aging.

 

 

 

To a certain extent, it can solve the health troubles that consumers are more concerned about, so the introduction of turmeric snacks is also a major trend.

 

Turmeric extract not only contains curcumin, but may also contain other similar substances, such as demethoxycurcumin, bisdemethoxycurcumin and dihydrocurcumin, etc. Together, these components make turmeric extract have a wide range of prospects for application in the field of medicine and health care. In addition, turmeric extracts are used as cosmetic additives and as natural colouring agents.

 

Do you want to receive more information about organic curcumin extract? Then we are happy to answer your questions.

 

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