Adherence and Transformation Endowed by the Earth — Qicai Knitting, Threading the World Together
Established in 2007, Qicai Knitting has evolved to a large plant and has already developed its own brand. Relying on its tenacity and integrity, Qicai Knitting adheres to its commitment to customers regardless of difficulties and challenges.
Yuanshi County in summer features green and yellow ears of wheat gently swinging with the wind, which looks like giant mesh fabrics knitted for the earth, wafting with mature aroma, showing the vitality of life, and making people feel relaxed and happy. On this vivifying land, Qicai Knitting is vibrantly knitting mesh fabrics full of vitality one by one.
“There is a wheat field around our present site and the site we have just acquired for construction.” said Gao, founder of Qicai Knitting, “I like to stand at the gate and watch the seasonal variation of land such as sowing, growing and harvesting, which is a never-ending circulation just like knitting featured by repetitive and marvellous threading, shuttling and weaving...”
Landlike simplicity
As heaven maintains vigor through movements, a gentleman should constantly strive for self-perfection; as earth’s condition is receptive devotion, a gentleman should hold the outer world with broad mind.
Established in 2007, Qicai Knitting has evolved from a small workshop to a large plant covering an area of nearly 1,000m2, and has already developed its own brand. Relying on its tenacity and integrity, Qicai Knitting adheres to its commitment to customers regardless of difficulties and challenges.
“The establishment of Qicai Knitting is not thrilling at all. Before establishing Qicai Knitting, I had rich working experience in different industries such as bread steaming and restaurant opening. And particularly, I had worked in a knitting factory for more than ten years before starting my own knitting business. The name “Qicai Knitting” is given by my wife. At the beginning, the entire company was only composed of me and my wife, and we borrowed RMB 30,000 to buy a van. At that time, we only dealt with small customers without the need of too high output, and we were early to rise and late to bed everyday, as we needed to do everything such as production, quality inspection and delivery on our own”, said Gao. “At the early stage, we just received orders, made samples, and produced and delivered products every day without any planning or strategy. With the development of the company, the intensification of market competition and the diversification of customer needs, we gradually realize that brute force alone is not enough, and we need to guide the growth of the company with a long-term perspective based on systematic planning and strategic layout.”
It is said that the early stage of entrepreneurship is bitter, but Chairman Gao actually enjoys his entrepreneurship process and does not feel that bitter at the early stage of entrepreneurship. “The fragrance of plum blossom comes from the bitter cold, and the joy of harvesting is the result of the pain and fatigue of sowing...” Chairman Gao said, “a company is just like a ‘land’, and only through earnest cultivation can we get good harvest and be able to spread our products (seeds) more widely.”
There are no rules or the sense of bondage in Qicai Knitting, and what we have is just the simplicity like land. “All our efforts are centered on the production of knitted mesh fabric products with nothing special. Our aim is simply to provide high-quality products and services for customers in any industry”, said Chairman Gao.
Being plain and simple has become a fundamental principle for Qicai Knitting. “We spare no efforts in providing high-quality products and services based on constant product R&D and technological upgrade”, Chairman Gao said, “although there still exists a certain gap between us and many large enterprises, we are more single-minded and possibly have paid more efforts, and thus I don’t think that we are inferior to others in terms of the R&D of mesh fabric products...”
The combination of clear main business and reasonable development planning enables Qicai Knitting to, step by step, steadily evolve from a small workshop to a well-known enterprise in the industry with growing brand awareness. It seems that Chairman Gao watching the wheat field about to mature in front of the gate of the company is recalling the growth of Qicai Knitting from a humble small workshop to a modern company with its own development strategy and planning.
Landlike growth
The land embraces and sustains the growth of all things.
“Although I have more than ten years of working experience in knitting factory, I still feel that starting my own business is quite different from working in workshop. The market of knitted mesh fabric products is featured by severe homogenization and fierce competition arising from the lack of characteristics, and we have to make some difference to gain a foothold in the market...” Chairman Gao said.
To do something, you have to do it differently, which is indeed easy to say, but hard to do. To achieve this, Qicai Knitting specially dispatches employees to study in Jiangnan University, and sets up a special R&D team to this end. Every time when receiving samples from customers, the R&D team will conduct a comprehensive analysis of the raw material specifications and processes of the samples, and conduct experiment according to the analysis results to see whether the samples can be upgraded in terms of process. Based on this, the team will prepare and submit an analysis report and a raw material or process upgrade scheme to corresponding customers, so as to enable the latter to produce products with the same or higher quality at the same or lower cost, which has helped Qicai Knitting gain a lot of regular customers.
In addition to the aforesaid sample analysis, the R&D team also studies existing or new products, and has achieved great results in the field of anti-pollen mesh fabric and sandwich mesh fabric for high-pressure oil pipe, and has won the recognition of both the market and customers. In particular, the anti-pollen mesh fabric based on unique filtration technology can effectively prevent pollen from entering the indoor space and improve the living environment. At present, Qicai Knitting has become a rare knitting enterprise in the market that can produce anti-pollen mesh fabrics.
On the road of development, Qicai Knitting has never stopped exploring. In addition to product R&D, it also encourages employees to “go out”. Gao, foreign trade manager: “Chairman Gao often tells me that we should go out more frequently to see the bigger world outside, not just working inside the office, only so can we discover more possibilities...”
“In addition to advanced technology, the outside world can also present different cultures and the collision of ideas, which can not be simply learned in the corporate office or by reading a few books,” Gao said. “Our ambition should be as high as the sky and mind as broad as the earth, only so can we really feel at ease. Only by perceiving the growth of life on the earth can we not feel panic and be more willing to develop more new products and new markets to enrich our ‘land’.”
The growth of enterprises lies in continuous search, learning and accumulation, and only sufficient quantitative change can finally lead to qualitative change, bringing unlimited opportunities and good luck.
Landlike adherence
Whether being dry, wet or muddy, each land has its own adherence, and it is hope that makes the field full of vitality.
In the worldview of Qicai Knitting, every thread or every inch of fabrics is not only a product, but also a symbol of the company’s corporate spirit, commitment to customers, and expectation for the future.
Qicai Knitting has perfect quality management system, and implements strict quality control standard throughout the whole production process from procurement of raw materials to export of finished products. Chairman Gao knows that no matter how the market changes, the adherence to product quality is fundamental to the survival and development of enterprises. “We should do the utmost to improve our product quality, takes quality as our life, and treats quality just as the land treats every seed, only so can we win the long-term trust of customers”, said Chairman Gao. The respect for and adherence to quality enable Qicai Knitting to move forward in the fierce market competition and win the extensive trust and long-term cooperation of customers.
The land breeds life with its own adherence, and similarly, Qicai Knitting serves customers with its own adherence. The company works to, through continuous technological innovation and management improvement, provide better products and services while shaping brand connotation and spreading brand value.
Gao, person in charge of the production workshop, said: “every new order is a new challenge that propels us to deliver better quality more efficiently than the previous order, which is not customers’ requirement, but our own requirement and also our own adherence.”
Chairman Gao said that it is terrible for manufacturing enterprises like us to remain stagnant, and as long as we are lazy once, we may suffer a series of losses. Therefore, we cannot be sloppy at all, especially in terms of quality...
Despite the expansion of its scale, Qicai Knitting still maintains its innocence and simplicity at the initial stage of entrepreneurship. Every employee treats their work with love and awe as if it were their own land. The solid foundation of this corporate culture makes Qicai Knitting unique in the textile industry and able to implement constant innovation.
Gao, foreign trade manager, said: “Whenever we see our products applied or hear the praise of our customers, we will feel especially satisfactory and proud, which can hardly be expressed in words...”
“Without the grandeur of large enterprises, we only have landlike adherence to the original aspiration and foundation”, said Chairman Gao. In fact, it is such adherence that enables Qicai Knitting to gain friends from all over the world such as Europe, the United States, Southeast Asia and other regions and countries.
Chairman Gao is confident about the future of Qicai Knitting. “No matter how bumpy the road ahead is, we will adhere to it in a landlike manner, work hard silently, and look forward to every harvest.” It is this belief and perseverance that enable Qicai Knitting to thrive in wind and rain and shine with more dazzling light.
From a small workshop to a modern enterprise, Qicai Knitting has witnessed countless sunrise and sunset, experienced numerous ups and downs of the market, and achieved transformation in the adherence endowed by the earth. In the new era full of challenges and opportunities, Qicai Knitting will create each product and well cultivate its own “land” with the artisan spirit and the landlike simplicity and tolerance.
As time goes by, Qicai Knitting will continue to write new stories and struggle forward constantly to knit safe, reliable and warm “protective meshes” for global customers.
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