Dr Mike Sagman is the creator of the Dog Food Advisor. He founded the website in , after his unquestioning trust in commercial dog food led to the tragic death of his dog Penny.
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Four Naming Rules That Can Help Reveal a Dog Foods True Meat Content
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Without rules any product with just a tiny amount of beef in it could be unfairly called Beef Dog Food.
So, the Food and Drug Administration has established four basic rules to standardize the process of naming a dog food. You can use them to help reveal a products true meat content. They are
The 95% Rule
The first rule requires that at least 95% of a products pre-cooking weight must come from the named animal source.
For example, in order for any product to be called Chicken for Dogs at least 95% of its ingredients must come from chicken.
And thats before its cooked not counting any added water.
OK, so how does the 95% Rule deal with a product made with two meat ingredients say beef and liver?
Well, to answer that question, you must first understand how the agency looks at lists. The FDA always requires that whenever a product lists its ingredients all must be listed in order of their pre-cooking weight.
And that same rule also applies to a products name.
So, when the name of a dog food includes two (or more) animal ingredients, the predominant one must be named first. And together they must make-up at least 95% of the product.
For example, when you see the name Beef and Liver Dog Food you know the two named meats (beef and liver) total at least 95% of the product and you know beef is the predominant ingredient not liver.
Now, one more thing When one of the two components happens to be a non-animal ingredient (like a grain or a vegetable) it cannot be used to meet the 95% requirement.
In other words, Lamb and Rice Dog Food must contain at least 95% lamb.
By the way, nearly all 95% Rule dog foods are canned products.
The 25% Dinner Rule
Now, if the named ingredients make up at least 25% of the product (not counting added water) but less than 95% the 25% Dinner Rule applies.
To qualify for the 25% Rule a descriptive term must be included in the name. These so-called descriptors consist of words like
For example, if you see a name like Salmon Formula for Dogs you know that at least one fourth of the product comes from salmon.
But watch out Since a name like Beef Dinner for Dogs only requires that a fourth of the product be beef, the meat component may actually occupy the third or fourth position on the ingredients list.
And that means the first ingredient (the main one) can sometimes be one you dont really want.
Lets say corn happens to be the first ingredient on the list. And what if your dog was allergic to corn?
Well, the name Beef Dinner for Dogs makes no mention of the actual majority component in this case, corn.
So, your dog might be in serious trouble.
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See what I mean?
Remember always check the ingredients list to get a clearer picture of what youre buying.
Now, heres another issue
If two ingredients are included in the name they must together total 25% so long as neither accounts for less than 3%.
Now, unlike with the 95% Rule, this regulation allows the manufacturer to include both the animal and non-animal ingredients together in the 25% total.
The 3% With Rule
That brings us to the third naming rule the 3% Rule or With Rule as it is more commonly known.
Whenever you see the word with mentioned in a dog foods name, youre dealing with an ingredient totaling not less than 3%.
Heres the point
Take a look at these two names: Tuna Dog Food and Dog Food with Tuna.
To the unsuspecting shopper, these two dog foods look pretty much the same. Dont they?
But Tuna Dog Food contains at least 95% tuna whereas Dog Food with Tuna has only 3%. One product contains over 30 times as much tuna as the other.
Big difference wouldnt you say?
The Flavor Rule
Finally, the Flavor Rule permits a dog food name to include any specific meat fish, lamb, chicken, and so on even if there isnt a speck of that meat in the product as long as the word flavor is used with it.
For example, a dog food can be legally named Beef Flavor Dog Food even if the product contains no measurable amount of beef. The only requirement is that a barely perceptible flavor must be detectable by a specially-trained testing animal.
Wow! You know how sometimes you read something and you just cant believe that what youve just read?
Bottom Line An Easy Way to Avoid Low-Meat Content Dog Foods
Well, I think its fair to say that any product named using one of these last two FDA regulations the 3% Rule and the Flavor Rule would probably never qualify as a high meat protein dog food.
What do you think?
Product Name
While a pet food products name may play a role in whether a consumer purchases the product, theres more to the product name than just marketing or recognition. The product name specifies how much of an ingredient makes up a product. Even a minor change to the wording of the product name has a dramatic impact on the minimum amount of an ingredient required. The Association of American Feed Control Officials (AAFCO) has four rules regarding the wording of pet food products name :
The 95 Percent rule: At least 95% of the product (by weight) must be the named ingredient; for example, the ingredients of Salmon Cat Food must include at least 95% salmon (not including water). When including water, the named ingredient still must comprise at least 70% of the product. So, in our Salmon Cat Food example, salmon should be the first ingredient listed, followed often by water, and then other components, such as vitamins and minerals. If the name includes a combination of ingredients, such as Salmon & Tuna Cat Food, the two named ingredients together must comprise 95% of the total weight. The first ingredient named in the product name must be the one of higher percent (%) weight in the product.
The 25 Percent or dinner rule: The 25% or dinner rule applies to products if the named ingredients make up at least 25% (excluding water used for processing) but less than 95% of the named product by weight. If water is included, the named ingredients must amount to at least 10% of the product by weight. Many descriptors other than dinner may be used including platter, entree, nuggets, and formula.
The 3 Percent or with rule: The 3% or with rule applies to products where the ingredients contained after the with only need to be 3% of the product weight, such as Doggie Dinner with Beef where beef amounts to 3% of the product weight.
The Flavor rule: According to the flavor rule, a specific percentage is not required, but the product must contain an amount sufficient to be detected. For example, in Chicken Flavor Dog Food, the ingredient may be chicken, but more often when named this way, it is another substance including chicken meal or chicken by- products, that will give the characterizing flavor or aromas of real chicken.
The product name can be a key factor in the consumer's decision to buy the product. Even a minor change in the wording of the name has a dramatic impact on the pet food composition. For example, a can of "Cat Food With Tuna" could easily be confused with a can of "Tuna Cat Food". However, whereas the former example only needs to contain 3% tuna by weight while the latter must contain at least 95% tuna by weight.
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