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Five reasons why you need to be trading with China now
With a deadly virus roaming the globe and everyone stuck at home, youd be forgiven for putting new business plans on hold while you stock-take, consolidate or just worry. Successful companies, however, are being as innovative as ever, not just in terms of the day-to-day (video-conferencing, accessing government funds etc) but also in their strategizing. This sometimes means looking at new markets.
China is the first major nation to have come through the virus and the Chinese are mostly back at work. The UK and its close neighbours are at least 50% down, so trade among them is badly hit. No matter what your political views are, you owe it to yourself to find out ways of engaging with the largest active economy in the world. Here are five reasons why:
1. There is still a significant product differential.
Whatever you sell, the chances that there is a competing product decrease the further you get from the UKs sphere of influence. Just as there are many Chinese products and services that are not yet widely available in the UK, there are also many British products that do not have a close equivalent in China. Obviously if you make sensitive equipment that could be used to harm the UKs interests, you shouldnt be selling it to a Chinese company. But subject to this, we need to be engaging with Chinese commerce, now more than ever.
2. Trading with China is not as hard as you think.
You could be forgiven for thinking that China is simply too difficult or risky to deal with. There are countless anecdotes of people suffering stolen intellectual property or breached contracts with no possibility of enforcing. These are often (but not always) takes told by people who were badly advised. There is no substitute for hard work and preparation. The more you do, the less your risk. Simply meeting Chinese businesspeople in a social situation is no substitute for solid knowledge, due diligence and expert advice.
3. Size of market
China is the largest country in the world by population and also has the largest middle-class market. Unlike the China of ten years ago, it is no longer just a few coastal cities that want high-end products. An enormous part of the country is as rich as the UK, and a few pockets are richer. The country is so vast it is easier to think of it province by province: for example, the economy of Hubei province is equivalent in size to that of the entire nation of Pakistan; that of Fujian province is equivalent to Malaysia; Beijing to South Africa; Shanghai to Argentina, Guangdong to France, and so on.
4. Affinity with the UK
Most Chinese currently think well of the UK. Whereas there is a love-hate relationship with America, the UK is seen as less antagonistic, and is respected for many aspects of its culture, including education, healthcare and cultural products such as sport and media. Advanced technology and food tech are also highly prized. The British have a reputation for being trustworthy and transparent, if perhaps a little ponderous. Brexit has made many Chinese think that they are now on a level
playing field with EU countries rather than at a disadvantage, so now is a good time to take advantage of the generally positive view China has of us.
5. China is at work
As mentioned before, the most obvious reason to be trading with China is that you can. While much of the world is in lockdown, China is not, and is riding a wave of national confidence because of what they see as their successful handling of the coronavirus. Consumers are out in shops again and hungry for products; factories are operating again and looking for buyers (and suppliers). Perhaps as importantly, Chinese investors are out on the warpath, looking for assets overseas.
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The opportunities are of course offset by many perceived challenges. Corruption, lack of rule of law, monopolistic behaviour, IP theft, language barriers all these are cited as reasons not to do business with Chinese companies. An American broker once told me You cant trust the Chinese in business. I replied: You mean you cant trust all Chinese. Of course not. You cant trust all Americans, either. It turned out her contacts had been cheated by a company that happened to be Chinese-based, but the contacts had not done due diligence on their counterparty, they had not ensured their dispute resolution clause was enforceable, they did not even have a contract in languages that both sides understood. You wouldnt behave like that with a company in your own country, so why do that with a Chinese company?
Faced with the challenges of a difficult language and faraway business culture of which they have no first-hand knowledge, many British or American businessman either shy away, or worse, rush in, placing too much credence in a deal-maker who tells them that doing business in China is all about relationships and that legal work is unnecessary. China is full of talented, principled businesspeople, many of whom are eager to work with British business, and you shouldnt give up on the whole opportunity just because previous mistakes have been made. With a little extra effort, you can expect greater rewards.
I hope more UK businesses make the effort to engage with the Chinese market. Perhaps that could be part of the effort to win back our economy during these difficult times.
If you are starting a small business, there is no shortage of advice on the steps you should take: registering your business name, getting a Tax ID, deciding on a business structure and applying for the needed permits and licenses. While these are all very important steps to take, a business plan will be central to how you start, grow and develop your business.
Here are 5 reasons why you need a business plan:
1. It will help you steer your business as you start and grow.
Think of a business plan as a GPS to get your business going. A good business plan guides you through each stage of starting and managing your business. Youll use your business plan like a GPS for how to structure, run, and grow your new business. Its a way to think through and detail all the key elements of how your business will run.
2. Its not as hard as you think.
A business plan is a written tool about your business that projects 3-5 years ahead and outlines the path your business intends to take to make money and grow revenue. Think of it as a living project for your business, and not as a one-time document. Break it down into mini-plans one for sales and marketing, one for pricing, one for operations, and so on.
3. It will help you to reach business milestones.
A well-thought-out business plan helps you to step back and think objectively about the key elements of your business and informs your decision making as you move forward. It is essential whether you need to secure a business loan or not. Keep in mind that the plan does not have to be like an encyclopedia and does not have to have all the answers.
4. It can help you get funding.
Business plans can help you get funding or bring on new business partners. Having one in place will help investors feel confident that they will see a return on their investment. Your business plan is the tool you will use to persuade others that working with you (or investing in your business) is a smart decision.
5. Theres no wrong way to write a business plan.
There is no right or wrong way to write a business plan. You can pick a plan format that works best for you. Whats important is that your business plan meets your needs. Most business plans fall into one of two common categories: traditional or lean startup.
Traditional business plans are more common, use a standard structure, and encourage you to go into detail in each section. Traditional plans tend to require more work upfront. Lean startup business plans are less common, but still use a standard structure. They focus on summarizing only the most important points of the key elements of your plan. They can take as little as one hour to make and are typically just one page.
Because knowing where to start can be challenging, the SBA has tools to help make writing a business plan less intimidating and time consuming. The SBA offers a Business Plan Tool that helps simplify the process. The tool consists of eight easy-to-follow steps to help create a well-prepared plan.
To learn more about putting your business plan together, go to the SBAs online Learning Center and take the self-paced course on How to Write a Business Plan. The course explains the importance of business planning, describes the components of a plan, and provides access to resources and sample plans. You can also take a look at the SBAs Business Planning Guide for more information and to view business plan templates.
If you want a more hands-on approach, you can get assistance from an SBA resource partner to help complete your business plan. Working with a mentor or counselor from SCORE, a Small Business Development Center or a Womens Business Center can help with all aspects of starting, growing or expanding your business.
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