When it comes to cosmetic packaging, the core essentials are aesthetics and ability to preserve. And plastic happen to top the test on both utility and economy. This article explores the manufacturing process of plastic containers, the different standards and components of plastic packaging used in the cosmetic industry, plus gives you a notion about different packaging trends owing to marketing, environmental impact and also identify the best suppliers.
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Plastic was the primary material talked about in a study conducted by Research and Markets, that states the global cosmetic packaging market having a value of $24.86 billion in , to have reached up to a value of $27.87 billion by the end of , and likely to crossover $35.7 billion by the same time in , at a CAGR of 5.09%. Moreover, the report emphasized on the diversity of closures, lids and caps being a key market trend, extending the scope of customization and design identity. This further brings the topic back to the significant influence of plastic thats still the largely used material for cosmetic package closures.
Plastic packaging continues to be of utmost significance for cosmetics and beauty products, making a consistent impact in the market, whether its economical beauty essentials or sophisticated, luxury beauty products. And it is not likely to change on a large scale in the near future.
Cosmetic Packaging includes both primary and secondary packaging. And the material used for the purpose are primarily Thermosetting resin and Thermoplastic resin. Thermoplastic has greater scope of recycling, since they can be remelted and molded again. Some examples of thermoplastic include, polypropylene, polyvinyl chloride (PVC), along with low-density and high-density polythylene (LDPE, HDPE) among many others. On the other hand, thermosetting, is more rigid and irreversible in extreme heat, that can even resist thermolysis and carry chemical tolerance and immense dielectric strength. Some examples of thermosetting include melamine resin, epoxy resin and other fibre-reinforced materials. Components made from thermosetting are pretty much permanent, that are largely used for specific purpose and requirement, such as nail polish caps and those attached with applicators while and thermoplastic polymers are used at large, for flexibility. Be it liquids, cake, powder or semi-solid compounds, the thermoplastic based containers can be excellent in terms of creating crafty boxes for powder, to handy squeezable tubes foundation, creams and gels, all of which are an essential for style, and ease of usability. Moreover, PVC, PP and Polythelene containers have greater scope of cost improvisation, since cosmetic container manufacturers may also recycle old containers and improvise the overall investment.
There are diverse technologies used for molding resins into polymers and ultimately, containers and container parts like closures and ornaments. The diverse requirements of decorative and multi-purpose packaging demand a merge of different types of materials, and can hardly make peace with just one. All these variations can be substantiated by the various types of both Thermosetting and Thermoplastic resin. Hence, both are crucial for the cosmetic packaging industry.
Theres been a rapid growth of different decorum of plastic technology, that entertains and even encourage withal exaction of design, functionality and application, more appropriate for the cosmetic packaging industry.
Primarily the various methods of plastic container manufacture, used by the cosmetic packaging industry include blow moulding, extrusion blow moulding and lamination.
Extrusion Blow Moulding is the basic idea of plastic container manufacturing, and is largely used for crafting bottles and jars. The method involves passing a tubular form of molten plastic parison, or a preform in some cases, to shape it up in the formation of a cooled metal mold. Inside the mold, the plastic is inflated by passing air, giving it desired shape and formation. Once the plastic material has hardened, the mold is detached from the plastic and given finishing, coating and color afterwards. There are other technologies of this concept such as injection blow moulding and injection stretch blow moulding, that are majorly used for tiny bottles.
Thermoforming is another manufacturing process, used for crafting insert trays, for makeup combo packs, makeup applicators and the likes. The process involves molding heated, malleable plastic sheet with some kind of pressure, created by vacuum or mechanical reinforcement.
Sometimes, composite materials are also used, such as mufti-layered plastic, or lamination. The lamination process is rather new, and has found a significant utility over the course of a short time, especially for the manufacturing of cosmetic packaging tubes and sachets.
If you are a manufacturer of cosmetic products looking to partner with a reliable cosmetic packaging manufacturer in your country, going by the guidelines of industry standards is a substantial move.
Environmental concerns and CSR are largely becoming indispensable decorum for all sorts of enterprises nowadays, if a manufacturer adheres to the status quo, it readily makes an example of their value system, which is any day a good link-up.
Finally, you must follow the rules and regulations levied on plastic container manufacturing, such as FDA approval, ISO certification and so on. So stay under the regulated norm for a sure and stable process altogether.
Over the years, the beauty industry has experienced significant growth due to the continuous consumer demand. As more beauty trends quickly rise and gain popularity, the market faces an annual growth rate of 4.75% worldwide. Much of this success can be correlated to the various beauty preferences that each country favors, resulting in the vast availability of products delivered worldwide.
While such a feat can be considered beneficial for different consumers, it also toughens the competition that your business will have to face. As more companies enter the market, maintaining your brand will no longer be as easy as it was. This means that you will need to constantly look for new and innovative ways to make your products stand out and appeal to your audience.
One of the best ways to achieve this is through your product packaging. Creating an appealing product packaging design and providing a great unboxing experience is a common marketing tactic that can help make your brand unique. These designs can also help you establish a stronger connection with your customers while enhancing your value in the market. But how exactly do you achieve the right type of custom packaging for your products?
These days, many consumers often rely on the product packaging of an item to tell if something is worth buying or not. Because of this, cosmetic companies from all around the globe place great importance on how they design their product line. Here is a look at what each layer of packaging is commonly used for.
In most cases, the outer packaging is the container used to ship orders to your customers, starting from the warehouse where it is manufactured and to the shelves of local retail locations. Apart from telling you what type of product lies inside, its main purpose is to protect the items during transit and ensure their quality is not compromised.
Your inner packaging is the material that houses your product to add another layer of protection while also serving as a display packaging in stores. This layer can be made from several different types of materials, such as folding cartons, sliding boxes, slip lid boxes, cardboard (or corrugated) boxes, and even pillow boxes. It can also contain information about the product, such as ingredients, care instructions, and directions of use.
This refers to the packaging that houses the product itself and maintains its quality over time. Common examples of packaging used for cosmetic products can include jars, bottles, tubes, and droppers. However, these can also be molded into custom shapes to best suit other details of your design, such as the packaging colors and product label fonts.
Different types of products will require distinct types of packaging materials as a means of ensuring their quality until it reaches your customer. Below are some of the most common types of materials used for packaging in todays cosmetic industry.
In terms of cosmetics, using glass for your products can be one of the safest options available today. Glass is considered favorable as they do not create chemical reactions with ingredients such as AHA and BHA acids. The composition of the material itself is also quite sturdy, which prevents corrosion from occurring.
Glass containers can help make your product line look more sophisticated and captivating. However, this type of sustainable packaging can also be more expensive to manufacture than plastic and is more likely to break without proper care during transit.
Plastic is one of the most common materials used for packaging cosmetics today because of how lightweight and inexpensive it is. More often, products such as foundation and lip gloss are packaged in Polyethylene terephthalate (PET) bottles to prevent chemical reactions in long-term storage. They can also be used to store creams and lotions in various sizes.
While plastic may be easier to manufacture, it can produce a great amount of waste, leading to harmful effects on the environment.
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Many cosmetic manufacturers often turn towards tin cans to scrubs, balms, and brow pomades. In terms of design, these materials can help your product look more vintage and unique compared to other common products on the shelf.
Aluminum or tin packaging can come in various forms, such as screw-top lids or deep cans. However, they are generally not recommended for liquid products or those containing essential oils to prevent rust from developing over time.
Consumers tend to change their shopping habits based on what appeals to their needs the most. It is crucial to understand these trends and how your brand can best adjust to these new perspectives. Read on to find out some of the best ways to appeal to customers in the modern era.
Minimalistic designs can easily make your products look clean and engaging at first glance. At the same time, your message can come across as simple and easily comprehensible.
More consumers today are becoming conscious about the waste they produce from the products they buy. Adopting eco-friendly materials in your packaging can be a great way to appeal to these consumers.
Selecting a packaging font that is visually intriguing can grab the attention of your target market. This can also be a creative way of relaying your brands message to the consumer and helping them differentiate it from other products.
Establishing a distinguishable pattern or logo for your brand allows your customers to quickly spot your products from others on the shelf. This is often a simple and effective way to build your companys reputation without necessarily using big statements to catch attention.
Connected packaging takes customer experience to another level by providing a means of interacting with a product online. In connected packaging applications, a special code, such as a QR code, is printed on or within the products package.
Image via cocokindConsumers can scan and activate this code with a mobile device to receive exclusive content. This is a convenient way to introduce your brand to modern consumers where devices such as smartphones are a necessity.
Refillable products are growing in popularity as more consumers are keener on introducing eco-friendly options to their personal care routine. Apart from producing refill pouches for your different products, refill stations are also a great way to ride this trend while reducing the amount of waste you produce.
Smaller packaging sizes are growing in popularity as many beauty products become essential, especially while traveling. Because of this, it is important to incorporate packaging designs that make your cosmetics light and easy to carry for those on the go.
Structured design keeps innovation, coherence, and function in mind, creating a memorable and pleasant user experience. As opposed to commoditized design, structural packaging can be more effective as it aims to make your product stand out on the shelves, represent and enhance your brand and its values, and deliver a memorable unboxing experience for the customer.
Using too many colors can overwhelm consumers and urge them to make alternative purchases away from your brand. Focus on catching your customers attention by using a color palette that is both attractive and easy on the eyes.
Creating an effective packaging design for your cosmetic products is not a simple process. Many factors need to be considered when selecting a design that represents your brand in the market. Here are a few things you should note when undergoing this process.
Since your product packaging is meant to appeal to your customers, keep your main target audiences in mind. Doing so can help you track trends that best appeal to them as you deliver your brands message.
Matching your product packaging with your brands personality is one of the best ways for customers to differentiate your items from others and establish your brand in the market.
Carefully consider what packaging materials work best for the different types of cosmetics you produce. Your products should also be clearly conveyed through their respective labels.
Depending on your country, city, or state, there may be different product packaging regulations that you need to follow. Do your research before finalizing a product design to avoid any legal problems.
Packaging can be expensive to manufacture, which is why you should not rush into finalizing your designs. Apart from looking for alternative materials, you can also consider manufacturing your product packaging in bulk to save a considerable amount of money down the line.
Consistent product packaging can help your customers easily identify your product from others. It also strengthens your brands identity and product recognition in the market.
Using bold and unique designs to stand out from other competitors is a common way to grab the attention of potential customers. However, the fonts you use should be readable enough for anyone to understand the information presented to them clearly.
While your product packaging should capture your target market and stand out from competitors, it should also be designed with shipping in mind. Carefully choose the packaging materials to ensure protection and product quality during transit.
Some cosmetic products are best accessed through flexible packaging that can be squeezed without damaging the container.
Your packaging is often the first exposure your customers will have to your products. As such, it is important to build your product packaging in a way that grabs their attention and resonates with their needs. If you can achieve this, the more likely it is that they will purchase your products over other competitors.
Learn more about how you can create the best type of product packaging for your brand by reaching out to Meyers Printing today.
Contact us to discuss your requirements of cosmetic bottle manufacturer. Our experienced sales team can help you identify the options that best suit your needs.