5 Reasons Why Your Business Needs Digital Signage？

Digital signage uses powerful content to capture the attention your target market.

• Do you have a communal area of your office or premises?

• Do you have a busy reception area?

• Do you operate a walk in trade counter?

Make the most of those few seconds you have to communicate key messages, important information and products to your employees, customers and passers by.

If you want to learn more, please visit our website.

Digital Signage delivers eye catching, innovative and adaptable signage in your office, reception area, restaurant, coffee shop, drive thru or health and fitness centre and makes every message count.

Here are our top 5 reasons why you need to consider it as an alternative to traditional signage.

1. Traditional forms of signage have limited ability to capture attention: Without digital signage, a business may struggle to capture the attention of customers, communicate important messages to employees or potential customers who are walking by or waiting.
2. Important or essential information is difficult to communicate: Traditional signage can be limited in its ability to convey important information in a dynamic or eye-catching way, especially if the information needs to change frequently.
3. Lack of flexibility: Traditional signage is typically static and it's difficult to update or change quickly.  It's also costly to print new and amended signage to reflect changes that have been made. Digital Signage can be changed depending on the weather and any specific marketing campaigns that are taking place.
4. Inability to track engagement: Data is key to being able to make the right decisions  and digital signage can provide businesses with valuable data on engagement and interaction, including how long customers engage with certain content or what types of content are most effective.
5. Traditional signage has limited opportunities for upselling: Digital signage can be an effective way to promote additional products or services, but traditional signage may not have the same impact or be as effective at driving sales.
6. Capture customer's attention quickly: In today's fast-paced world, customers may not take the time to read lengthy text or small print, making it difficult for businesses to communicate important messages effectively.
7. Missed opportunities for communicating key brand messages: Digital signage can be a powerful tool for branding, communicating key messages that support your brand voice and for creating a consistent customer experience.  Traditional signage may not have the same impact or be as memorable.

Want to know more about Digital Signage solutions?

We take care of the hardware, software, installation and provide continued support ensuring you have a digital signage solution that adapts, changes and always delivers a fantastic customer experience.

We're an end to end provider of digital signage.  Everything is taken care of ' from the hardware and software to full installation and post sales support.  Our team of experts are on hand to deliver exactly what you need.

Our clients choose digital signage over traditional signage because it's more reliable and more sustainable.  Our solutions are robust and durable so your signage never goes out.

Contact us now.

We're here to ensure you're always Smarter through Technology.

With competitive price and timely delivery, COSUN Digital Signage sincerely hope to be your supplier and partner.

Digital signage software with real-time updates

At some points, you might want to get a message out quickly to your customers, perhaps something like a pop-up campaign based on inventory in specific stores. By using digital signage you're avoiding printing and shipping paper posters, saving you both time and money. Not only are you saving money, however, the sooner the information is fed to your customers, the sooner they can act on it. Having your campaign, for a sale perhaps, begin a day or two before your competitors who still rely on printed posters will put you ahead of the competitions in profits as well.

Digital signage as an interactive communication solution

There is nothing worse than a blank wall or screen in your space, not when it could be used to inform and entertain your customers. Digital signage is prime real estate to not just get your message across but keeping your customers engaged and up-to-date.
Waiting rooms are an excellent example of this. No one wants to read a magazine article that is four years out of date. Worse, they don't want to be left alone to think about that big car bill or that nerve-wracking doctor's appointment; they want to be entertained and distracted. For many customers, a wait time can feel two times longer if they have nothing to do but wait.
Using a mix of your own marketing material, as well as entertaining and informative content keeps customers watching and most importantly, it keeps customers happy.

Educate your employees

When it comes to training your employees, you want to do it in a way that is quick and rigorous but also fun and memorable. Flicking through page after page of text and static images is neither fun nor memorable. Instead, try using digital signage screens. Their attention holding, meaning you know your employees aren't mentally switching off halfway through; they can be interactive and perhaps best of all, they will allow you to track what your employees have and have not done.
This training can be easily updated and reviewed when new products or services come into your store, or perhaps when new guidelines need to be followed (think of all the information that came along with COVID-19). With digital signage, training can be done in a fast-paced way, without your employees feeling like they missed something and got lost.

Additional revenue: Ad revenue

Think of the digital signage screens in your store no different than the TV in your home. Between the entertaining and informative shows, you see ads; companies that have paid to be there because they know the screen already has the customers' attention.
The screens in your store can be used in the same way. Between the content you provide, sell space for other businesses to promote their own product or services, likely to an audience that they know are already looking for them. In a supermarket, you might see an ad for cereal, or in an auto repair shop, an ad for winter tires. Ad space is precious, both to you and others, so create additional revenue by selling that space on your digital signage solutions.

Digital signage content library that includes hundreds of videos

In we are dominated by the use of video and static pictures and paper flyers cannot compete with a high-quality entertaining video, flashing across your digital signage. A customer will take 3 seconds to decide if they're interested in what you have to say with a picture, however with a video, you have 10 seconds to get your customer's attention. 10 seconds may not feel like a lot but it's more than enough time to peak your customers' curiosity. It's likely you yourself enjoy video content and so do your customers. Video is attention-grabbing, getting a lot of information out in a short space of time, without feeling overwhelming.
It's always been true that a picture says a thousand words, but a video says a billion so consider a digital signage solution as your best solution today.

Written by Alexandra Wyllie